How many times have you heard about "the secret power" of Google, Facebook, and Twitter marketing?

If you are like most business owners, you've heard those names enough to make you sick.

What you don't hear are things like, "Wow, this really worked!" or "I made thousands using internet ads!"

Why? Because when it comes to online marketing, you lose control of the conversation. Your ads are lost in a mix of fierce competition, unpaid content, and social bias. And that's just the tip of the iceberg...

Digital marketing has created a lot of buzz in the tax service industry, so much so, that just a few years ago, companies were about to "write off" traditional marketing methods like local media, print ads, and direct response pieces.

But it didn't take long for the tax service owners to realize something -- they were blowing thousands of dollars on clicks that didn't convert into revenue.

Web traffic, clicks, and leads are great -- but what good are they if they don't convert into paying clients.

Now, the reverse is happening.

Tax services are going back to what works:

- Direct mail advertising
- "Call now" lead generation campaigns (get leads on the phone!)
- Quality over quantity marketing

It's simple. When it comes to complicated, and somewhat privacy-sensitive industries (such as medical,legal, and financial), quality leads don't give out information or spend money online. Tax service clients want professional guidance, interaction, and real-world assistance.

10 leads that convert into clients are FAR BETTER than 100 leads that waste time and energy without buying anything.

Sure, there is a large segment of consumers who will use online tax prep software -- but those are not YOUR clients.

Your clients want knowledge, expertise, and great service. They don't want the burden of facing "tax season" alone. And that's why, direct mail advertising is back -- and better than ever. There is a substantial market of consumer who need your TAX HELP.

Enter Every Door Direct Mail (EDDM).

EDDM is a high-powered (and low cost) service by USPS, that enables you to target a particular segment of your local area market, where the best quality prospective clients live and work. Demographic selections can be made based on demographics, at no additional charge, for household income, presence of children, age range, and more. You can select a particular zip code where you would want to focus your campaign, or, you can target specific postal routes within ZIP Codes. It is an amazing medium that delivers the absolute highest levels of visibility, awareness, and ROI -- without breaking the bank.

Tax marketers have quickly realized its power and importance as an integral part of any marketing campaign. EDDM is a very cost-effective marketing tool to that creates brand awareness, lends credibility to your business, and can "scale" easily (for unlimited business growth potential). More than web ads and digital communications, people pay attention to postcards, because postcards deliver a physical experience that demands decision-making. When a prospect receives your physical offer, they are forced to decide, "Can I use this tax service or not?"

And all it takes is a small percentage of recipients to generate massive revenue.

Good luck and happy marketing.