6 Creative Real Estate Marketing Postcards That Work

According to Instapage, in almost every case, personalization has a significant impact on open rates and engagement. Not to mention, your next listing deserves more than a simple "just listed" on a postcard.

Instead, look to the following unique real estate marketing postcards that utilize new options to create a memorable form of marketing that people will share with others.

Read on to learn how your home listing postcards can be something special with realty postcard strategies that epitomize great marketing.

1. QR Cards With One-Minute Auto-Play Tours

Instead of requiring people to visit the location itself, create property marketing cards that link to a homepage where you provide a video walkthrough of the home. Place the video on YouTube or a hosted site, and ensure it is lightweight to allow people to load it quickly, even on cellular networks.

The 60-second video tour can also switch between different times of day to address concerns such as, "What does the location look like at night?"

Add landing page links to this video as well, to encourage social sharing. Encourage people to forward the link to others, boosting awareness of your unique methods beyond sending screenshots. Through this, you boost your organic reach by becoming more popular and well-known.

On the card, you could even add further interactivity, such as AR badges and QR codes that add further interactivity and display information about the home, such as:

• Specific home materials used
• Smart home add-ons
• Date of construction
• Other unique traits

The more information you make readily available, the fewer phone calls you are likely to field about the home.

2. Equity Pulse Infographics for the Region

Use a QR code that links scanners to a webpage showing how home values in their area and beyond have changed over time. Update this information weekly by retrieving median home prices from an online service and dynamically updating the website. By doing this, you enable the postcard to be:

• Up-to-date more often
• Repeatedly sent out to new people
• Something people will want to own

If people notice that the market appears to be rising, they may also experience a fear of missing out (FOMO), and this may encourage them to sell. So, ensure that both the postcard and the website they link to have information on how to contact you to make that happen.

3. Scratch-Off Instant-Offer Cards

Allow recipients of your promotions to engage with the card itself, scratching off small, silver sections. Depending on your local region, these could be a game in which only one offer can be revealed and enjoyed, with other reveals voiding the game. Alternatively, you may need to give everyone the same offer and only hint that they are revealing "an offer" rather than it being randomized.

Such gamification is a powerful driver of user conversion, often boosting engagement by between 100% and 150%, according to AmplifAI. As such, there is a lot to gain by encouraging people to interact with you directly.

If you are in a region that allows this to be a competition, you may also find that it creates significant social buzz. The possibility of comparing one's result with those of contacts can enable additional online posting.

4. Six-Panel Story-Fold Brochures

Turn your postcard into a short, comic-like story, introducing people who are going through the process of buying or selling with you. You can then promote the concept of a happy engagement, while also introducing your key USPs and addressing any misconceptions people may have about your offering.

The final panel in the real estate direct mail could even incorporate a QR code, directing readers to your website, where they can learn what happens in the climax. Leaving people without a resolution unless they visit your website can easily boost your clickthroughs. Still, you need to ensure that you don't push them away when they finish the story, and instead, encourage them to continue engaging.

5. Pop-Up Optical Illusion Hiding a Referral Offer

Send people effective real estate mailers that fold into the shape of a house or roof. Inside this should sit a pattern that, when viewed from specific angles due to occlusion, resolves into a referral code. If this code then offers people a discount, a combination of the dopamine hit from solving the optical illusion and the potential for savings can drive them forward to your website.

The 3-D model that they fold out could also act as desk decor for many people, increasing the exposure you receive. As people may then also show off the optical illusion, it will be a gift that keeps on giving.

6. Wildflower Seed-Paper Cards

Combine easily decomposable, eco-friendly packaging filled with wildflower seeds to offer people a story about looking after a new home. At the same time, create a playlist, linked by QR code, showing how one can do something like:

• Look after their garden
• Start growing vegetables at home
• Engage with a new house in some natural way

Whatever you choose, it should be hinted at by the image of seeds.

The wildflower seeds can also serve as a reminder of your offer, encouraging people to engage with you again in the future.

If you instead choose to use other flowers, you may even have more luck. Instead, look into non-invasive species that will thrive in the area you are aiming at. Then, if you link the campaign itself to this flower, then as any grow in the area, more people will be reminded of your offers. Eventually, your brand in that location may become synonymous with the flower, allowing you to reuse the concept repeatedly.

Real Estate Marketing Postcards That Win Listings

Combining ingenious ideas or technology with real estate marketing postcards cuts through the noise of bland marketing that many people receive in their mailboxes every day. Instead, you are much more likely to remain on someone's countertop and in their minds.

Taradel offers many great ideas, including the Mapfire integration, which can help you target regions. It will provide all the demographic information you need before deciding whether to target them or run an every-mailbox campaign.

Start planning your campaign, deploy a pilot mail drop today, and see what we can offer you moving forward.