6 Digital Marketing Design Trends You Need to Know

Recently, news site EnterpriseAppsToday reported that as many as 73% of businesses have focused their efforts this year on web design to attempt to stand out in a busy market. As such, digital marketing design is becoming even more critical to invest in for a small business to thrive. However, how does one overcome some of the biggest challenges in this arena, such as ensuring you always appear creative and unique?

Below, we share six effective marketing design trends businesses have recently used to get more eyes on their products or services. We have ensured they are:

• Practical
• Cost-effective
• Easy to implement
• Actionable

So, check through to see which digital advertising tips suit your business, and talk to a company like us here at Taradel to learn how to put them into action.

1. Embrace Minimalistic Design to Stand Out

Many websites have focused on a minimalist design, focusing on:

• Simplicity
• Unambiguous messaging
• Easy navigation and direct UX
• Professionalism
• Reliability

As many websites become bloated over time, local customers are more likely to trust businesses with clean and professional designs that reflect a sense of credibility. Many of these sites also use a lot of whitespace, helping to guide a user to the key messages or services the company provides, offering an easy set of steps to conversion.

Businesses looking to grow often benefit from focusing only on their most essential elements. You can do this by avoiding visual clutter and helping visitors reduce their cognitive load. These users are then more likely to understand a brand's value proposition and feel comfortable investigating further.

Some of the key steps you can take to achieve this on your website include:

• Evaluate readable fonts with high-contrast
• Ensure straightforward navigation and a flatter sitemap
• Use well-structured layouts that use consistent branding
• Use consistent logos and colors to maintain the same mood
• Avoid flowery language to stay on message

Research by website developer solidpixels shows that users form an opinion about a website in as little as 50 milliseconds. As such, it pays to communicate a concept as fast as possible. Clean and minimalistic sites can then focus on their core message to help visitors quickly understand a company's values.

2. Personalize Content to Connect with Your Community

Users receiving the same message as everyone else can feel impersonal. Instead, aim to personalize every interaction a user has with you. Doing this can build loyalty between a user and your business, fostering long-term relationships.

Collect insights about your customers over time that can help you tailor messages to them. These data points may include:

• Visitor name and demographics
• Previous purchases
• Regular searches
• Existing shopping cart contents

You can use these to take action, such as:

• Using the recipient's name
• Offering birthday discounts
• Mentioning local culture
• Making personalized recommendations
• Reminding people of unpurchased goods

You could even incorporate these into a loyalty program. These programs allow you to gather additional information about an individual by encouraging more purchases while directly rewarding individuals for engaging with you.

3. Implement Interactive Elements to Engage Audiences

According to a report by Linearity, 93% of marketers concurred that interactive content tends to achieve better results in educating potential customers. It fosters strong engagement, making marketing more memorable and building a story in the individual's mind.

Local businesses can use these elements to:

• Gather insights on customers
• Educate their customers on their offering
• Boost sales based on interactive marketing
• Increase the shareability of their content

The "Watercooler" nature of interacting marketing also grows a sense of community among those who investigate your marketing. As such, it often has a long tail of engagement over time.

4. Leveraging Video to Capture Brand Stories

With Facebook and YouTube boasting 3 billion and 2.5 billion users, respectively, it is no surprise that video content continues to be one of the most engaging forms of marketing. It is perfect for showcasing stories about your brand or highlighting people's experiences using your product or service.

Alongside showing off what you offer, businesses can use video to humanize and "put a face to" their brand. Doing this can often help people connect to you, making it more likely they will think positively of what you offer.

Nowadays, many affordable tools and apps make visual content creation as accessible as possible. Video tutorials cover every step of going from concept to finished video. So, even for a business with a limited budget, the only issue is finding the time to make and upload the video.

5. Adopting Sustainable and Inclusive Design to Reflect Modern Values

Recently, people have been focusing more on attempting to be as eco-friendly as possible in many aspects of their business. There are many reasons for this, but generally, being more environmentally friendly tends to boost one's brand reputation.

At the same time, ensure that your marketing contains imagery that reflects the diversity of your audience and community. Your creative marketing design should represent a wide variety of users and customers, and avoiding the representation of portions of your target audience will often get you noticed for the wrong reasons.

6. Integrating AI to Enhance Local Marketing Strategies

Leveraging data analytics alongside AI predictions can help boost the effectiveness of online branding strategies by helping a business:

• Understand marketing trends
• Analyze customer preferences
• Track campaign performance and present reasons for changes
• Perform daily tasks efficiently using automation

Tracking customer behaviors and using AI to analyze the data can help a business predict demand for specific products or services or even brainstorm ideas for solving specific customer pain points. Thus, it can simplify the process of crafting and managing several campaigns, helping to pivot them as soon as they start to falter and guiding a business to further success.

Adopt the Latest Trends in Digital Marketing Design with Taradel

Many of the above design trends are powerful examples of how to stay competitive in the local market. Leveraging digital marketing design in these ways can help you engage with customers, building and retaining brand loyalty.

Maximize your potential by implementing some of the above trends. With Taradel's help, you can even focus them on your local area, tailoring them to your specific needs based on the nature of your company. So, start your campaign today to learn how we can grow your presence online and locally through various outreach methods.