6 Tips for Getting Leads on Google Ads vs Instagram

With 93% of American adults using the internet, according to the Pew Research Center, digital marketing has become essential for businesses of all sizes. As more consumers turn to online platforms to find products and services, understanding how to effectively generate leads has never been more important.

When it comes to getting leads on Google Ads vs Instagram, both platforms offer unique advantages. Google Ads excels in precision and search intent, while Instagram thrives on visual appeal and engagement.

In this post, our team at Taradel will explore six key tips to help you succeed on both platforms. Let's get started with these lead conversion techniques.

1. Understand the Strengths of Each Platform

When deciding between Google Ads and Instagram for lead generation, it's crucial to understand the strengths of each platform. Firstly, Google Ads is ideal for reaching people actively searching for your products or services.

With its powerful search engine network, your ads appear when users are looking for specific solutions, ensuring high-intent leads. Additionally, Google's Display Ads allow you to showcase your brand across over two million websites, reaching a broad audience.

On the other hand, Instagram is highly visual, making it perfect for businesses that rely on engaging content like images and videos. With over a billion active users, Instagram helps businesses build brand awareness and connect with audiences through targeted campaigns.

At Taradel, we're here to help you leverage both platforms effectively, offering tailored digital marketing strategies for maximum results.

2. Know Your Audience's Intent

Next, understanding your audience's intent is crucial when considering getting leads on Google Ads vs Instagram.

Google Ads excels in reaching users who are actively searching for specific products or services. These individuals are often more likely to convert since they have clear, high intent. This makes Google Ads an ideal choice for targeting users who are ready to make a purchase or take action right away.

Instagram, however, is more of a discovery platform. Users often browse and engage with content passively rather than actively searching for something. While Instagram can be powerful for building brand awareness and engaging with potential customers, its lead-generation process tends to be slower and less direct.

Here at Taradel, we understand the nuances of both platforms and can help create campaigns that align with your audience's intent, whether for immediate results or longer-term brand engagement.

3. Set Clear Campaign Goals

Setting clear and measurable campaign goals is essential for successful lead generation, which is true whether you're focusing on getting leads on Google Ads or Instagram. With Google Ads, your goals may include:

• Driving website traffic
• Increasing product sales
• Generating leads through targeted search and display ads

You can track these goals through metrics like click-through rate (CTR) and conversion rate.

For Instagram, your objectives might focus on boosting brand awareness, engaging users, or driving traffic to your website. You can use Instagram Insights to track engagement and conversions.

At Taradel, we help you define your campaign objectives from the start, ensuring your ads are aligned with your overall marketing strategy.

4. Leverage the Unique Ad Formats

When considering getting leads on Google Ads vs Instagram, knowing the unique ad formats each platform offers is also important. Google Ads is known for its text-based search ads, display ads, and remarketing options.

The Google Display Network (GDN) allows businesses to place ads across millions of websites, giving you significant visibility to a broad audience. You can also retarget potential customers, ensuring your ads appear at the right moment.

Instagram, on the other hand, offers visually compelling formats such as carousel ads, Stories, and video ads, which are perfect for engaging users in a more interactive and creative way. At Taradel, we can help you maximize the potential of these unique ad formats, creating targeted campaigns that deliver the results you want.

Whether you're looking for an immediate response or long-term brand building, our team ensures your ads make a lasting impact.

5. Create Compelling, Relevant Ad Content 

The success of your ad campaigns, whether on Google Ads or Instagram, largely depends on the quality of your ad content. For Google Ads, the focus should be on crafting concise and targeted ad copy that directly speaks to the user's search intent.Keywords play a crucial role in Google Ads, and your content should match what potential customers are looking for.

On Instagram, visual appeal is key, so high-quality images, engaging videos, and creative designs can capture attention and drive interaction. Your content should resonate with your audience and fit the platform's more casual, visually-driven environment.

Our team at Taradel provides expert support in creating ad content that not only engages your audience but also aligns with your business goals to maximize lead generation.

6. Monitor and Adjust Your Campaigns Regularly

Our experts at Taradel appreciate the importance of ongoing monitoring to keep your campaigns effective. Both Google Ads and Instagram require continuous evaluation to ensure your ads are performing as expected.

Google Ads offers valuable metrics like click-through rates and conversion rates, which should be reviewed regularly to gauge ad performance. It's important to adjust targeting, bids, and keywords as needed to optimize your campaigns.

On Instagram, you should keep an eye on engagement rates, including likes, comments, and shares, to see how well your ads are resonating with your audience. Regularly tweaking your campaigns helps you stay relevant, minimize ad spend waste, and maximize lead generation.

With our expertise, Taradel ensures that your campaigns stay on track and deliver the best results possible.

Tips for Getting Leads on Google Ads vs Instagram

The bottom line is that getting leads on Google Ads vs Instagram requires a clear understanding of each platform's strengths and a strategic approach. At Taradel, we specialize in helping businesses optimize their digital ad campaigns, ensuring you reach the right audience with the right message.

Whether you're using Google Ads to drive traffic across millions of websites or leveraging Instagram's visual appeal to engage users, regular monitoring and adjustments are key to success. If you want to boost your lead generation, partner with us to get tailored support and achieve the best possible outcomes.