7 Best Types of Email Marketing Videos

Thrive Themes recently reported that, on average, email marketing generates around $36 for every $1 a business spends. This statistic is one of the major examples of why companies have not set aside emails and continue to use them in their outreach efforts. However, there are ways to make it even more effective without reams of text cluttering up an inbox.

The following are seven of the best forms of email marketing video you can leverage to simplify your marketing campaign. Read on to learn how to design and launch a video content strategy and the best way to track their effectiveness. Discover high-quality, proven methods of enhancing email campaigns and start building longer-lasting customer connections today.

1. Personalized & Localized Video Greetings

Video is one of the best visual engagement tools available, and connecting with your audience is one of the key elements of a high-quality email marketing video. As such, try to record short, custom greetings that reflect the unique nature of your business as well as your character as its owner. If you have too many customers for this, use smaller groups of users instead, basing the collections on:

• Demographics
• Address
• Interests
• Previous purchases
• Current conversion status
• First names

You can then incorporate local elements, such as regional language, familiar visuals, or in-jokes, to increase the relevance to each person and help to communicate your values. You should also ensure these videos are as direct and friendly as possible, mirroring one-on-one conversations to make people feel personally connected. The core focus is authenticity and sincerity to help build customer trust.

Over time, you may want to A/B test these, a tactic 41% of businesses neglect, according to Finances Online. It will likely help you discover which groups are more receptive to personalized videos, allowing you to focus your efforts in the future.

2. Explainer Videos

These can help break down complex business concepts into more easily digestible information. As such, try to use as many tools as you can to make these simpler to understand,such as:

• Step-by-step visuals
• Engaging animations
• Jargon-free language
• Whiteboards
• Infographics

You can then use these to enhance email campaigns by embedding key details in the video that encourage people to explore your business more and discover more about what you offer.

Some people may consider these dry, however. So, start with a strong hook in the first five seconds to capture the interest of any who clicks out of curiosity. Then, end with a clear call-to-action to drive people to your site.

3. Product Demo Videos

You can use these to showcase your product in an email in a very direct manner.Use it in a real-life scenario that demonstrates its benefits and how it resolves a pain point to make someone's life easier.

You can use different video styles to make it easier to understand what you are trying to demonstrate, including:

• Split-screen video to display different angles
• Close-up shots for particularly complex steps
• Practical examples showing how you use the product or service
• Voiceover narration to explain each step of the demonstration
• Clear visual clues to guide the user's eyes

These can push email conversion by clearly showing email readers the benefits they could receive by using what you offer.

4. Customer Testimonial Videos

Testimonials can build trust in users by making you appear much more credible. Don't only show people talking about your product. Instead, try to get videos of people competently using it or offering a candid review to show how they are subject matter experts.

Use unscripted discussions or interviews to reinforce the video's authenticity,especially if mistakes or bloopers can make people seem much more human, and make sure to capture these testimonials using the same demographics you are aiming for. Otherwise, people will feel the product or service is "not for them."

5. How-To Videos

These can offer clear instructions alongside the product demonstration to help with more specific areas of using what you offer. They can take any number of forms, including:

• Screen recordings
• Live demonstrations
• Animated guides
• Real-life examples of product use

Make sure to break the process down into as simple a process as possible and offer detailed visuals. These will help early users onboard, possibly answering questions they have about specific processes.

If you find your users have issues with specific areas of the product, you can create videos specifically related to that area. Doing this will help avoid users dismissing your product and switching to a competitor.

Be aware of demographics, however. Try to find who needs these videos and use that information to direct the information to those individuals.

For example, Google recently reported that women are 50% more likely to watch these how-to videos on YouTube. If your audience follows suit, you may want to use a matching energy in your presentation to appeal to this group.

6. Event Recap/Announcement Videos

When you have had a recent industry event, use the opportunity to remind people of what you did there or what the event meant for the larger community. Include:

• Key moments
• Interviews
• Attendee reactions
• Narration that summarizes the event
• Dynamic transitions and fast-paced editing

These will all keep people interested and allow you to promote your place in the product community.

7. Behind-the-Scenes Videos

Behind-the-scenes insights offer your customers a way to learn more about your company and humanize you simultaneously. Take the opportunity to showcase your:

• Team
• Process
• Creative method
• Upcoming work

These videos can highlight how your team collaborates to deliver on their promises to provide high-quality services. They reinforce what you say in your emails by demonstrating reliability and transparency. 

Get Ready to Elevate Your Email Marketing Video Strategy

Using email marketing video can do a lot to help boost engagement and drive conversion. Video is a practical and well-trodden path that is ideal for small businesses to try.

So, discover how best to leverage email conversion tactics like videos to transform your marketing campaigns and drive conversion. Contact Taradel to learn some of the creative email solutions we can use to help ensure your message doesn't end up in the trash folder. We can make your dreams a reality and connect you to potential customers, starting today.