8 Tips for Effective Real Estate Postcards

Are your real estate postcards boosting the impact of your real estate outreach, or is there much more you could be doing? Do you want to unlock the full potential of your outreach strategy to get the results you want, and do you want to use proven tactics to get the best outcome from your efforts?

With over 40% of people who receive direct mail marketing looking at or reading it, you should never overlook the benefits of such a resource. So, if you aren't seeing enough return on them, let's explore how to update your process.

Below are eight of the most effective postcard marketing tips for promoting your portfolio. Leverage these to:

• Connect with potential buyers and sellers
• Streamline your outreach
• Improve the visibility of your properties
• Support your growth in local markets

So, read on to find the real estate marketing advice you need to get your efforts back on track.

1. Pinpoint High-Value Neighborhoods

Before you know what to send, you need to figure out who to send it to. Start by analyzing local properties with active buyers and sellers. Review sales records on local government websites and identify where homes change hands quickly and often.

At the same time, use public data platforms, such as other real estate websites, to check median sale prices and how long properties in the area stay on the market. These methods can help you target areas with active buyers and sellers to ensure you don't end up holding onto property that won't move.

2. Use Professional Designs For Real Estate Postcards

Incorporate your brand colors into our postcards and, if necessary, investigate whether you need to create a brand that reflects what you want to say more. You want colors that reflect:

• Trust
• Professionalism
• Reliability
• High-quality offerings
• Credibility

You want the recipients to recognize you as an authority in local real estate and someone whose business they will appreciate.

Similarly, if you have the budget, use durable postcard stock with a glossy finish to convey additional quality and care. Investing in your marketing material this way can show that you are much more professional and willing to go the extra mile. 

3. Highlight Recent Listings With Postcard Marketing

You can show more than a simple picture of one of your portfolio's homes on the front of the postcard. Also, include concrete data on what you have to offer. Such information might include:

• Average selling prices
• Transaction turnover speeds
• Dates of recent sales
• Images of high-quality properties in the area

If a specific home in the area is famous due to a quirk of its construction, mention it to show your link to the area. Doing this adds authority to other things you say and shows you as someone who knows about the region. Similarly, adding testimonials from well-known locals can add social proof to what you wish to say.

4. Use Clear Calls To Action On Home Listing Postcards

Clear statements at the end of the postcard can ensure people know how to interact directly with you next. These include phrases such as:

• Dreaming of a New Home? Contact Us Now to Make it Happen!
• Looking for a Perfect Family Neighborhood? Schedule a Consultation Today!
• Missed the Last Great Listing in Your Area? Sign Up for Alerts!
• Thinking of Moving? Call for Expert Advice!
• First-Time Buyer? Make it Simple - Call Now!

The CTA needs to be at the top or center to make it immediately visible and clarify what people should do next in the buying process. You can even add a small incentive to encourage a faster response, such as a limited-time consultation offer or other benefit.

5. Track Engagement To Refine Property Mailer Ideas

Access to precise data on how effective your mailers are can make a significant difference in your efforts to be more engaging. You can use the information to adjust what you put in them based on experiments or A/B tests you perform using different postcard ideas.

One of the best ways to do this is to use QR codes to encourage people to visit specific areas of your website. If people engage with you by scanning the code, you can better understand who specifically engages with your efforts. You may even be able to heatmap a local area, giving you yet more demographic data.

6. Align Real Estate Marketing Efforts With Seasonal Cycles

Understand that real estate sales are not the same all the time. For example, spring and summer tend to reflect more sales. However, the area you are in may be different.

You should try to learn when your buyers will likely be most active and launch postcards shortly before these times. Doing so can save you a lot of marketing budget, which you can reassign to more impactful areas.

7. Maintain Consistent Campaigns For Targeted Mailing Success

Mail out postcards on a predictable schedule. For example, if you send them out monthly or quarterly, you are likely to build extra recognition and trust. People will not be as likely to consider you "spammy."

Doing this also reminds people you are in the market, keeping your brand familiar even if people aren't moving just yet and reinforcing your key messages.

8. Combine Real Estate Postcards With Digital Ads

Run a targeted Facebook or Google campaign with similar messaging alongside your postcard campaign. This strategy will reinforce your brand across multiple channels and keep you clearly in people's minds. 

You can use audience-tracking tools on many of these platforms to match users who live in your postcard recipients' neighborhoods, then use unique links to see which are curious enough to see what you have to offer. Then, use this information to improve your next promotional effort.

Boost Results And Connect With More Clients with Taradel

With both direct-mail real estate postcards and digital marketing, you can reach drastically more potential customers. With data-driven efforts to improve that effort, you increase the likelihood of generating high-quality leads.

Working with us at Taradel, you can leverage our advice and multichannel solutions, guiding you to better and more visible listings.

If you want to know more, visit us at our website to start planning your campaign and learn how our resources and intervention can get you the marketing results you've been hoping for.