A Small Business Owner's Guide to EDDM Postcards

According to our 2024 Small Business Marketing Survey, 88% of advertisers plan to increase or maintain their direct mail usage this year. This statistic highlights the continued appeal of direct mail, especially for small businesses aiming to make a big impact locally.

One of the most effective tools in this realm is Every Door Direct Mail® (EDDM) postcards. EDDM postcards allow businesses to reach every household in specific neighborhoods without needing mailing lists or addresses, making it a cost-effective and straightforward way to connect with potential customers.

At Taradel, we simplify this process, helping you turn your marketing goals into real results with minimal effort. In this blog post, we'll highlight everything small businesses need to know about EDDM marketing strategies. Let's get started with these small business marketing tips.

What Is EDDM?

Every Door Direct Mail® (EDDM) is a popular service provided through the United States Postal Service (USPS) that allows businesses to send promotional materials, like postcards, to every home and business within a specific area.

The key advantage of EDDM is that it doesn't require you to have a mailing list or know individual addresses. Instead, you can target entire neighborhoods or ZIP codes, ensuring that your message reaches a broad audience. This makes EDDM particularly appealing to small businesses that want to connect with local customers.

Whether you're promoting a sale, launching a new product, or simply looking to raise awareness, EDDM offers a straightforward, affordable way to get your message directly into the hands of potential customers.

With Taradel's easy-to-use platform, creating and sending an EDDM campaign is simple, even if you have no prior marketing experience. It's local advertising made easy.

Why EDDM Postcards Work for Small Businesses

EDDM postcards are an ideal marketing tool for small businesses because they offer a direct and effective way to reach local customers. Here's why EDDM stands out as a smart choice for small business marketing.

Local Reach

One of the biggest advantages of EDDM is its ability to target local customers. For small businesses, connecting with people in your immediate area is crucial.

EDDM allows you to select specific neighborhoods or ZIP codes, ensuring your postcards reach the right audience. Whatever kind of business you run, EDDM helps you build a strong local presence, driving foot traffic and increasing sales.

High ROI

Direct mail remains one of the most effective marketing channels, and EDDM is no exception. According to industry data, 74% of advertisers say that direct mail delivers the highest return on investment (ROI). This is because direct mail, unlike digital ads, provides a tangible connection with customers.

People are more likely to notice and engage with a physical postcard in their mailbox than an email or online ad. EDDM postcards, when designed well, can grab attention and motivate customers to take action, whether that's visiting your store, attending an event, or making a purchase.

All-Inclusive Service

One of the challenges small business owners face is finding the time and resources to manage marketing campaigns. With Taradel's all-inclusive EDDM service, you don't have to worry about the complexities of direct mail. We handle everything from design and printing to postage and delivery.

Our platform is user-friendly, so you can create and launch your campaign with just a few clicks. Plus, our affordable pricing means you can send postcards for as little as 29¢ each, making EDDM a cost-effective way to boost your business.

How to Create and Launch Your Campaign

Creating and launching an EDDM postcard campaign with Taradel is simple and straightforward. Here's a step-by-step guide to help you get started.

Step 1: Target

The first step in any successful marketing campaign is identifying your audience. With Taradel's Mapfire tool, you can easily pinpoint your perfect audience using advanced geotargeting and demographic filters.

This tool allows you to select specific neighborhoods, ZIP codes, or mail routes where you want your postcards delivered. You can also refine your audience based on factors like:

• Age
• Income
• Household size

This ensures your message reaches the people most likely to be interested in your products or services. This targeted approach helps maximize the effectiveness of your campaign, boosting your chances of success.

Step 2: Design

Once you've identified your audience, it's time to create your postcard. Taradel offers several options to suit your needs and skill level. If you have your own design, you can easily upload it to our platform.

If you need a little help, you can customize one of our free templates to fit your brand, or you can work with our team of creative pros to design a postcard that truly stands out.

Your design should be visually appealing and include a clear call to action (CTA) to encourage recipients to take the next step, such as visiting your physical store, completing a purchase, or contacting you for more information.

Step 3: Launch

With your audience selected and your design ready, you're just a few clicks away from launching your campaign. Taradel's platform makes it easy to schedule your postcard delivery. You can choose when and where your postcards will be delivered, ensuring your message arrives at the right time to maximize impact.

Our all-inclusive service takes care of everything from printing to postage and delivery, so you can focus on running your business while we handle the rest.

Step 4: Measure

After your postcards have been delivered, it's important to track the success of your campaign. Taradel's built-in dashboard lets you monitor key engagement metrics in real-time, such as:

• Phone calls
• QR code scans
• Website visits

This data helps you understand how well your campaign is performing and allows you to make informed decisions for future marketing efforts.

Effective Direct Mail for Businesses

EDDM postcards are a powerful, cost-effective way to reach local customers and grow your small business. With Taradel's easy-to-use platform, you can create, launch, and track a successful campaign with just a few clicks.

Don't miss out on this opportunity to connect with your community and boost your sales. Click here to plan your EDDM postcard campaign in minutes and watch your small business thrive.