Bargains With Direct Mailing

The trick of any advertising is to collaborate a few different advertising mediums to create the best marketing mix for you company. According to Suzie Brown, Executive Vice President in Sales and Marketing for a large marketing company, "deals and savings are now a part of consumers' regular shopping experience." When you introduce coupons to your marketing plan, in this day and age, it increases the chances that the money conscious shoppers will look into your products and services. Before many consumers make buying decisions, they look for coupons to save them as much money as possible. Offering a valuable saving will definitely nudge the buying decision your way

When direct mail is added into the mix with digital marketing such as email, radio, and television ads, the success is limitless. As Aimée Dodson, a Comptroller at a mortgage company has personally witnessed, the effectiveness of direct mail has tremendously increased. In the 2011, her mortgage company mailed 320,000 pieces and that resulted in a 480% increase in ROI. For a medium sized company that is an incredible increase in revenue. For any company, that kind of Return On Investment is desired. Specifically with the US Postal Service's Every Door Direct Mail (EDDM) Program, direct mail has been transformed to a simpler and more engaging way to mail advertisements.

The EDDM Program, supplemented with digital marketing and other marketing materials such as flyers, door hangers, and signs, will create a balanced marketing plan. You want your marketing mix to consist of techniques that will reach a wide range of customers. All of your marketing should be targeted in design but broad in distribution. This tailors your message to the people that will need your products and services but it casts a wide net to reach all of your potential customers. In all advertising, especially with the EDDM Program, there is always room to grow and narrow your target market, in the future, to those that will most benefit your company.