Black Friday is for small business owners too.
The NRF (National Retail Federation) conducts an annual report on holiday spending, and believe it or not, between 20% and 40% of annual sales (for small and mid-sized retailers) are purchased during the last two months of the year.
In other words, Black Friday is "go time" for your business!
Most businesses see a small increase in sales during Black Friday even without dedicated marketing. But only those who promote their products and services generate massive sales and business growth.
Whether you operate a traditional retail shop, or provide service-oriented products, Black Friday is a built-in event that should (and will) increase your sales substantially.
All it takes is a little bit of marketing effort and planning.
What do consumers want?
Black Friday shoppers want one thing: A great deal.So ask yourself, "What can I offer that will provide the most value to customers, at the lowest cost to my bottom line?"
Make the answer to that specific question your "great deal."
For some business owners, it's deep discounts on inventory that needs to be cleared out.
For others, it's a BOGO (buy one, get one free) deal on pizzas.
Whatever your offer is, make sure you promote it as much as possible to your target market.
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