So you've started a new business and life is undoubtedly both exciting and hectic. You find yourself wanting to shout, "We're Open!" from the top of the world.
But that shout (aka: your marketing campaign), can cost big bucks.
How on Earth are you going to afford the marketing effort needed to acquire the calls, clicks, and foot traffic that will yield your cash flow and pay the bills?
In most cases, you can forget about radio, television, and other "big budget" types of advertising. Most small business owners can't afford those methods until they are profitable or have recurring revenue streams in place.
So what other methods can you use to reach every single prospect in your target market?
Welcome to Every Door Direct Mail®.
EDDM® is a powerful direct mail service launched by the United States Postal Service® that delivers your offers (flyers or postcards) to every mailbox in your local community.
And the best part? With EDDM®, you don't have to pay for expensive mailing lists or labels — even the postage is discounted. When you have a shoe-string budget, and need to launch an ultra high-visibility marketing campaign, look no further than this amazing direct mail solution.
You Don't Need to Purchase Mailing Lists
The biggest and most obvious advantage with EDDM® is that there is no need to purchase a mailing list. As an example, let us consider that you are a franchisee who owns 3 different stores, in 3 different local communities. Your ultimate goal is to make sure that consumers in each market are aware of the store's location, products, offers, and contact information.
All it takes is a computer and about ten minutes of your time to target these prospects, create a mailpiece, and contact them quickly using EDDM®. All you pay for is the printing, mail prep, and postage — which you can do with one simple order at EveryDoorDirectMail.com.
Sharing with Competitors Will Cost You
Along with massive savings, EDDM® offers other benefits. For example, many business owners turn to "shared mail" (you know, those envelopes stuffed with dozens of ads from competing companies) because they can send out offers for pennies. While shared mail can be an effective supporting-role type of marketing, it does not guarantee visibility and puts your business into a race-to-the-bottom price war with competitors. With Every Door Direct Mail®, your giant-sized coupons and offers deliver into each mailbox as "solo mail" without any other advertisers.
EDDM® is Cost-Effective and Targeted
Apart from being cost-effective, EDDM® enables you to target individual carrier routes (similar to neighborhoods) instead of mailing to entire ZIP Codes. You can even use the online mapping tool to target carrier routes using demographic selections such as income level, age, home ownership, presence of children, and gender. This means that you can hand-pick the neighborhoods that receive your offers while eliminating areas that you believe will waste your advertising dollars.
When it comes to Grand Opening events, Every Door Direct Mail® is a powerful and proven marketing resource.