Contractors Close More Sales

There's never a specific time of year that is specified for remodeling; the more reason to plan your mailings according to the season that you want to mail in. Generally, spring and summer are the big months for outside remodeling and winter is good for remodeling the inside of a home. So what will make your potential customers want to use your remodeling company for their upcoming home improvement endeavors?

In the beginning, your potential customers need to be drawn in and interested in your services. And how can you do that? By showing off! Showing off your skills and expertise, that is. A simple mailer that lays out your services and some before and after pictures of remodel projects you have tackled. You want them to be able to see the successful projects that you have done for others. This makes them more comfortable with you and have more faith in your services.

Referrals are a miracle worker when it comes to companies like contractors because people want to work with someone they can trust. And when you have other satisfied customers willing to provide great testimonials to include in your mailer, it is easier for you to close sales faster.

For such higher priced services like remodeling, a mailing will only enforce the trust factor because direct mail is one of the more trusted forms of advertising. People feel more of a connection to companies that direct mail because they would much rather have a physical piece in their hands rather than seeing a poster or receive an email

When you provide sufficient information on your mailer, with the rights sales copy, you can invite your prospective customers that are on the fence about your services to look into your services and see how satisfied all of your previous customers have been!