Coordinating Multi-Channel Marketing

For many companies, maintaining a multi channel marketing mix is very important. Whether you have an online retail shop or a local pizza restaurant, you want to gain the most exposure possible. To gain the most out of any marketing that you do, you want to cast a broad net to attract all possible customers. In addition to email, social media, blogs, Every Door Direct Mail (EDDM) will let you advertise to your local area with the most "bang for your buck." Sending postal mail is a traditional method of advertising but it continues to climb as an effective marketing tool.

With the EDDM Program, businesses can physically attract their customers with a postcard or flyer that will not go unnoticed. The daily mail contains the an average of five pieces per day and when your over sized postcard or flyer is mailed with those five pieces, you have a one in five chance of being acknowledged.

No matter which marketing tools that you use, they all have to coordinate with one another. Direct mailing after an email blast and a social media promotion will always solidify your marketing. You want everything to be promoting similar products and services. This keeps your message consistent and your customer is able to focus on your big ticket promotions at a time. There's always a chance that when they call and inquire about your business, you can up sell and cross sell to your other products.

Maintaining a connection with multiple methods of advertising keeps things interesting, for you customer and for you. By coordinating consistent direct mail and email campaigns, you can obtain the attention of different consumers from these different platforms. Every Door Direct Mailing is effective when you want to direct mail physically to your local area and when combined with other marketing methods, they form a remarkable and strong marketing plan.