Coupons Create Sales

For restaurants that want to gain new customers and maintain loyal customers, using the Every Door Direct Mail (EDDM) Program to mail their menus and coupons is the way to go!

Studies show that consumers respond more to advertisements with coupons than advertisements without coupons. A lot of the time, it is the selling point to get that customer to commit. According to a research study conducted by BizGrader, "79% of consumers are very likely to frequent the restaurant when they receive coupons or specials" and "62% of consumers have used restaurants coupons in the past six months."

In this economy, every dollar saved is worth it and that is definitely something that a restaurant needs to keep in mind when doing a mailing to their local area. The concept of saving money is beneficial for both parts of the direct mailing equation. With the EDDM program, the business can save money on marketing while the customer also benefits from the offers that are presented.

With these statistics, it only makes sense for restaurants to take advantage of coupons and specials to draw in frugal customers. Getting these customers in the door is the main point of any EDDM campaign. It is always harder to get customers to step into your restaurant for the first time and your mailer with coupons will only solidify their decision to try out your restaurant.

Because so many consumers look for coupons before they make a decision now, it is only smart for a restaurant to advertise their specials directly to their consumers. Not only do these coupons serve as a selling point, but, when done efficiently, they can add value to your restaurant for your customers. Your customers will further associate a great price with great food and service that will continue to heighten and expand your business!