Differentiating Your Restaurant From Competitors

How can you make your restaurant menu mailer different than all the rest? How can you display your pizza menu items to differentiate you from the pizza shop down the street? Well first you have to know what your competitors are doing and how they are advertising. There are a few different options to make your menu interesting. You want to be the pizza parlor that stands out the most when customers are looking for dinner options.

The aesthetics of your mailer are as important as your coupon offers. With your logo right on the front of the menu, there's no missing who you are. But your menu still needs to be interesting and make your customers want to take a look inside just from looking at the front cover. And what will make them want more at first sight? The layout of your mailer will make a big difference in the response you get.

The colors on your mailer will initiate what kind of restaurant that you operate. For example, for pizza restaurants, red, white, green are colors that work very well. Those are the colors that you see and think of a pizza and it just seems logical. But the way you use those colors is what will make the distinction. You want your menu to stand out and be different than other pizza parlors' in your local area so that customers will think of you first.

The type face that you use for you mailer will also distinguish your menu from another's. Always go with a font that is easy on the eyes. Choose a medium sized font so that there doesn't need to be any squinting to see your food items. You want to choose a font that will create a flow and make it easy on the eyes for your customers.

The main point is to make it short and sweet, be straight to the point with your information and food item descriptions — always add more value than fluff.