Direct Mail Campaign Best Practices for Stellar Results

Direct mail isn't just among the top three channels that consumers trust the most. It's also the favorite marketing method of 84% of businesses.

Understanding direct mail campaign best practices is the first step toward driving clicks and conversions. Read on to learn how you can entice customers and boost your direct mail ROI ASAP.

Target Your Direct Mail Strategy

If you're a home repair company, you may offer roofing-related services. You need to find those in your target audience who are looking for these services.

You can do this by researching the demographics most likely to conduct home exterior renovations. You'll obviously want to target homeowners in your specific service area, but it's also important to understand what income bracket most of your audience is in. After all, you need to tailor your efforts to those who can afford your services.

List the attributes of your ideal customers and determine their values. List them out and understand what problem your products can solve for your target consumers. Check social media metrics to be sure of your target audience and use Google Analytics to figure out what they're searching for (and what they're actively seeking out.)

Make sure you also look at what competitors are doing in their marketing campaigns. Run tests on their website and see what products tend to perform the best. You can advertise similar services on your printed direct mail and send it to consumers who have expressed interest in competitors' comparable products.

Break Your Audience Down

Once you know who's in your overall target audience, it's time to split consumers up into various sections. For example, if you specialize in home repairs, you may cater to:

• Homeowners who need roof repair and replacement
• Business owners who need roof repair and replacement
• Homeowners who want new siding
• Homeowners who want to build annexes onto their home

These sections of your customers each constitute a segment of your target audience. They'll have different needs and be interested in the different offerings you have.

Create multiple direct mail options to send out to customers in different segments. When you do this, you'll send homeowners information about home services and business owners intel about how to improve their commercial spaces. People looking for roofing will learn more about roof replacement while those looking for siding can learn about siding repair.

This means everyone learns about products that are relevant to their needs. Your direct mail campaign will feel more personal, and those who get customized marketing mail will feel special and heard. They're more likely to see what your business is all about when they understand how you can meet their specific needs.

Understand Mailing Methods

Postcards, flyers, cards, letters, booklets, and catalogs can all be used as direct mail. There are also many distribution methods for each direct mail type.

Every Door Direct Mail (EDDM) services let you get data from Taradel and identify your most relevant prospects. You'll create a comprehensive campaign after getting expert help with direct mail designs. Taradel's team will then help you launch your campaign and measure engagement metrics for long-term success.

You choose the mailer size you prefer, send the mail directly to your prospects, and deliver it to every address in the nation for total saturation. EDDM Retail is another option that lets B2B businesses reach their prospects easily, so if you offer things like commercial real estate or building repair services, it's the right option for you.

If you segment your audience and want more direct marketing, personalized consumer mail and personalized business mail are also available. You create a few designs and send them out to previously identified prospects.

By understanding the options available, you can make the most of your direct mail budget. This can increase your ROI with the best marketing practices of 2024.

Direct Mail Campaign Best Practices for Design

Direct mail marketing creates a tangible connection with consumers. Your audience can reach out and touch something you give them, which makes your business feel like a real thing that's close to them. 87% of people find this more believable and trustworthy than email marketing methods!

However, to maintain this trust, you need to design your direct mail pieces in a professional and easy-to-read way.

Use visual design colors and formats that those in your target audience prefer. Know the goal of your mail and adapt it to meet your objectives. If you want people to contact you, give them your email address; if you want them to make a purchase, add a QR code that directs them to a product page.

Include high-contrast text in bullet points or short, easy-to-digest sentences. Make pictures of your products a focal point. Ensure that colors stand out.

These methods and Taradel's templates ensure that you won't just reach your audience. You'll captivate them.

Direct Mail Call-to-Action Tips

Your call to action (CTA) should be on the upper half of your direct marketing materials. Being "above the fold" makes the CTA easier for consumers to quickly see, process, and act on.

Some great calls to action include:

• Purchasing the specific product/service in the ad
• Contacting you
• Downloading an ebook
• Signing up for a newsletter
• Signing up for an event
• Accessing an exclusive discount
• Going to your webpage or social media (to boost brand visibility)

To make following your CTA easier, integrate digital marketing methods into your printed mail. Let people scan a QR code to go to a landing page or product page. Include a coupon code that people can enter into your website for free downloads or special discounts.

Engage in the Best Marketing Practices of 2024

Now that you know some direct mail campaign best practices that can boost your business, it's time to begin investing in your success. Taradel offers a wide range of services including Every Door Direct Mail and personalized direct mail for both individuals and businesses.

Whether you operate in the home services sector or the real estate market, we're excited to be your partners in marketing and branding. Plan your campaign today to discover how you can follow the best marketing practices and boost your ROI effectively.