Direct Mail is Back in 2012
Published by
Chris Barr
on
Direct mail advertising has been the foundation of business marketing campaigns for decades. What most people don't know is that, in the past, it was largely just the "mega corporations" who were benefiting from it. With so many variables, moving parts, and requirements to use direct mail, not to mention the high cost of producing mailers, many direct marketing experts thought direct mail would never be a realistic vehicle for small business advertising.
Boy, were they wrong about that.
With the introduction of the Every Door Direct Mail™ program, from the United States Postal Service, any business can afford to mail offers to targeted locations. Now businesses, both small and large, can design, print, and mail high-powered marketing offers at a fraction of the cost.
While the basic premise of mailing offers remains the same with Every Door Direct Mail™, the complex nature of the process and the costs involved have been simplified and reduced.
The EDDM™ program is so simple in fact, that all an advertiser needs to do is choose the nieghborhoods (carrier routes) where they want to send offers, and place one simple order. Even novices to marketing can launch effective campaigns in less than 10 minutes using websites such as EveryDoorDirectMail.com.
The costs involved with the EDDM program are also lower than ever before. A turnkey campaign (designed, printed, and mailed) costs as low as #Post#.29 per home.
Even better, there are no mailing lists required, no permits, and no budget-killing ink jetting services needed. In other words, it's easier to mail offers and the costs have dropped significantly.
With the recent launch of the U-Select (home targeting) tool, anyone can customize and initiate a direct mail campaign online – in less than 10 minutes. Any advertiser can target their delivery areas by simply pointing and clicking on the postal routes (neighborhoods) where they wish to send offers.
The EDDM program is used by a wide range of business types. The most common are: restaurants, attorneys, contractors, realtors, doctors, retail businesses, auto dealerships, and salons.
Each week, millions upon millions of offers are mailed to homes using EDDM™.
Is your business in the mail today?