Direct Mail Still Booming

Traditional, conventional, and long established are all words that can be used to describe direct mail. Direct mail has been tried and true, proven to be the most effective way to advertise. In advertising, there is nothing wrong with using an old stand-by approach. As the saying goes, "If it ain't broke, don't fix it" right? Direct mail has been reliable and continues to be a stable source of new lead generation. With the US Post Office's (USPS) Every Door Direct Mail (EDDM) Program, direct mail has been updated, simple, and still as effective as ever.

When the term direct mail comes to mind, the words effective, preferred, and traditional come to mind. Even more so, with the EDDM program, direct mail has been transformed into a new and improved advertising method. When direct mail is considered, the best way to saturate an area with advertisements will be to optimize this program to it's fill potential. Take advantage of all that it has to offer: being able to saturate an entire zip code, split up the zip code into multiple mailings, decrease the stress of direct mail, and cut costs by not inkjetting addresses. All of these benefit the sender and the receiver. This makes the mailing process simple for the sender and a clear, concise message delivered to the receiver.

Direct mail may be traditional but EDDM has made it even more effective. Advertising is a medium used by companies to communicate to their customers. Direct mail has facilitated that process to increase effectiveness and decrease stress and investment. Because the EDDM Program has made the direct mail process simpler, it has become the best way to reach customers locally and nationally. Whoever said direct mail was a dying advertising tool obviously did not know about the EDDM Program!