Don't Forget About Door Hangers — They Work!

This article was generated with an AI and edited by our staff for accuracy. 

Door hanger advertising is a cost-effective and efficient way to reach potential customers in your local market area. By placing door hangers on doorknobs everywhere, your business can target marketing efforts to a highly-specific neighborhood or community and guarantee your ads reach the right audience. In this article, we'll discuss the benefits of door hanger printing and advertising — so that you can decide if this popular tactic is right for your business.

Cost-effective: Compared to other forms of advertising, door hanger advertising is a low-cost option. The cost of printing and distributing door hangers is significantly lower than that of other forms of advertising such as direct mail, radio, or television advertising. This makes it a great option for small businesses with limited budgets. The biggest challenge is on the distribution end. You'll need people you can trust who are willing to get out there and get the job done.

Targeted advertising: With door hanger advertising, you decide where to advertise. It could be a small local neighborhood, an entire community, or even a specific number of buildings. This enables you to reach potential customers who are most likely to be interested in your products or services. For example, a local restaurant can target a neighborhood with a high concentration of families, increasing the chances of reaching potential customers who are likely to dine out or place larger orders.

Increased visibility: Door hanger advertising increases visibility by delivering your message directly in the hands of potential customers. Unlike other forms of advertising that can be easily overlooked or ignored, door hangers are highly visible and difficult to ignore. In fact, whether or not a recipient takes you up on your offer, they are forced to handle your door hanger — which means you'll make a powerful brand impression.

Flexibility: Back to the point about audience targeting, the flexibility to target who you want (and when you want) is a big deal! door hangers let you advertise on your own terms, budget, and schedule.

Measurable results: The effectiveness of door hanger advertising can be easily measured. Businesses can track the number of door hangers distributed and responded to using QR codes, call tracking phone numbers, and other methods such as promo codes. This information can7 be used to evaluate the success of the campaign and make changes as needed to improve results in the future.

Environmentally-friendly: Door hangers are an environmentally-friendly form of advertising because paper is renewable and easy to recycle. In fact, a Food and Agriculture Organization report shows that forest growth has exceeded harvest since the 1940s! Unlike other forms of advertising that produce waste and contribute to environmental degradation, paper can be recycled again and again.

Brand awareness: By reaching a large number of potential customers in a specific geographic area, door hanger advertising can increase brand awareness for your business. The more people who are exposed to your brand, the more likely they are to remember your business as they make purchasing decisions.

It's that simple. Door hanger advertising is a cost-effective and efficient way to reach potential customers. Its targeted approach, increased visibility, flexibility, measurable results, environmentally-friendly nature, and increased brand awareness combine to make it a great option for businesses of all sizes. 

Get started with affordable door hanger printing to help you achieve your marketing goals.