Executing franchise-wide marketing campaigns can be overwhelming: How can you ensure it’s implemented across all franchise locations? How do you maintain brand control and consistent messaging? One solution is to create a white label Every Door Direct Mail® (EDDM®) platform.
Every Door Direct Mail is an online tool to send branded mailers to customers in a specific mailing route or zip code.
How is EDDM® different from direct mail?
Direct mail users typically purchase a mailing list of people in specific groups based on income, number of children, etc. EDDM®, on the other hand, is sent to every door in a specific zip code or postal route, meaning everyone in the neighborhood gets your mailer.
For franchises in new markets, EDDM® is a cost-effective, simple way to target all your new neighbors. For more established franchises, you can target potential customers in your zip code, or use our mapping technology to find with specific criteria like household income, children, etc.
White label EDDM®
Using a white label EDDM® site, franchisors create a branded site with corporate-approved direct mail templates: It’s a centralized site, managed by the franchisor, where franchisees can go to send mailers in their individual market.
The site allows franchisors to log in and see which franchisees have used it to send mailers in their area. Franchisees are less likely to “go rogue” and create their own marketing collateral if they know they have access to a site that’s easy-to-use, corporate-approved and customizable to their local target market.