EDDM: Brainstorm for Success

When you want to create the best response for an upcoming Every Door Direct Mailer (EDDM), there are a few things that need to be considered for you can expect a response. Not just throwing any piece out there will get you a call back. It has to be planned and calculated to achieve the best results. You can't just plan on a mailing campaign on a whim because there is a lot to it besides just knowing you want to advertise and get your name out there.

To maximize your EDDM campaign, consider these questions for success:

What is the main focus of your piece?

And is it featured prominently on the piece?

What information do you want to include?

What sized piece will offer enough space for information without being too crammed or having too much extra space?

Do you have an attractive sales copy?

Does it reflect your business in a positive way?

Is your offer or call to action going to make people call?

Does your piece look professional?

Will you do your own design or opt for professional design service?

How many are you mailing?

Will your piece appeal to the majority of the people you are targeting?

Who will you target?

What's your budget?

This may seem like a lot to take in in the beginning but these questions are all relevant to the effectiveness of your EDDM mailer. By answering these questions before you mail or even before you start the process, brainstorming and considering these questions will provide you with a better idea of your mailer and what you want to do with it. This lets you be prepared for the questions that your printer and direct mailing specialists will have for you. The more information you provide in the beginning, the easier the process is and the more you optimize your results with the EDDM program!