Engage New Lawn Care Customers

If you want something, you have to go out and get it! If you want to gain more customers, you have to use the one of the most effective tools in marketing that you can: direct mail! As long as your message is clear and concise, you recipient will have no problem understanding your message. Your reasoning for mailing needs to be developed into an attractive sales copy to engage those who receive your piece.

To close more sales, you have to connect with your customers from the beginning with interesting facts. People are always looking to learn more and intellectually stimulate their minds. When you can make the task of weeding a garden or fertilizing a lawn interesting, you have already conquered half the battle. Your lawn care flyer has to stand out above all the rest. The information you provide needs to be factual but still interesting. It's always good to present a few "fun facts" to display your expertise and also keep your piece engaging and fascinating.

Keeping your message short and sweet will make your piece easy to read and follow. If your customer has to read a novel of information about weeding before they can even get to the services that you offer then you have already lost them. With advertising, the best way to gain customers is to educate them in a way that makes it easy for them to trust you and your knowledge.

To gain customers, you have to build a relationship, gain their trust, and be knowledgeable. A lawn is the face of any home and no one wants to trust the livelihood of their precious lawn to just anyone who gives them a good deal. You want to add value to your services that will compel your prospective customers who receive your mailer to call and inquire about your prices. This gives you a chance to interact, close the initial first sale, and convert them from a new customer to a loyal customer.