Every Door Direct Mail™ Postcards for Dentists

All industries can benefit from conducting a direct mailing campaign. It is still, by far, one of the most effective forms of marketing. An advertisement that will be directly sent from the company to the customer will, typically, be successful. When a company decides it wants to roll out an Every Door Direct Mail™ campaign, its main concerns are where to send, the initial investment, and the design of the mailer.

When it comes to direct mail marketing for local dentist businesses, the design has to be appealing and family-friendly because children do not like to go to the dentist. They are more hesitant about oral care than their parents, so if a dentist wants to appeal to children, their mailer should be colorful and family-oriented. 

What’s more, it needs to have a clear message and encourage as many potential patients as possible to visit your office whenever necessary. Read on to learn more about marketing postcards for dentists!

How Does Every Door Direct Mail™ Work?

Every Door Direct Mail™ is an excellent marketing technique that allows you to promote your business in a particular area. Namely, choosing this method, you can create a promotional postcard or flyer and distribute it locally all around your office, reaching the audience that is most likely to become your clients. 

In this way, all the inhabitants of your area of operation will be informed about your offer, which increases the chances they will visit you when they need to.

Why Dental Marketing Postcards Are Still Valid?

You may think that in the age of social media and digital marketing, dental practice marketing postcards are no longer useful. But that is not true! Actually, many people still keep the postcards, flyers, or catalogs they receive in their mailboxes and use them to find the products or services they need. 

This solution is crucial for businesses working locally, such as dental practices. It is because, in most cases, patients are looking for dentists who work nearby so that they can get the necessary help quickly and without too many difficulties. 

Emphasizing your presence in a particular neighborhood increases the possibility that your potential patients remember the name of your dental practice. Importantly, even if they don’t keep the postcard, they may recognize it during their search and pick it as something that sounds familiar.

How to Prepare the Best Marketing Postcards for Dentists?

Here are some tips on preparing your dental marketing postcard campaign:

Keep the Postcards Child-Friendly

Dental practice marketing postcards need to promote these specialists as child-friendly, safe, and affordable. With children, the chances that they jump for joy when it's time for the dentist is unlikely, so appealing to them will be tough. The point is to break the stigma of a dental visit. 

Typically, when small children hear the word "dentist", it seems like the first image that pops into their minds is thunder, lightning, and a cackling madman with a drill. To stray away from this stigma, the design or template of your Every Door Direct Mail™ piece must reflect a friendly and welcoming atmosphere.

If a dentist can appeal to children, their parents will still be the ones driving them to the appointment, and while waiting, they might be encouraged to make appointments for themselves, so you can get new patients.

Make Your Dental Practice Stand Out

There are probably many other dental practices in your area, and you need to do your utmost to stand out and convince the patients to visit your office in particular. Don’t let your offer blend in with the rest - make it special, and highlight all the benefits of your services.

If you have any accomplishments, awards, or special qualifications, it is worth mentioning them on your dental marketing postcards as something that makes your practice unique and better than all the others in the neighborhood.

People may be more interested in taking care of their teeth in the times they interact with others more. For example, when there is nice weather, and people are more willing to go out, or in the holiday season when they are about to meet with their families. 

For this reason, it may be an excellent idea to prepare seasonal discounts, such as a summer offer or a holiday promotion. By providing that during notable times, you are increasing the probability that the patients from your area will choose your dental practice over others as they can see they can get good value for money there.

Include a Call-to-Action

While deciding what should be written on your dental marketing postcards, you should keep in mind that apart from just presenting information for your potential patients, you should convince them to take direct action with your practice.

By telling them exactly what you would like them to do, like “call us today” or “schedule an appointment now”, you are increasing the probability that they will actually react to your message. 

Provide Your Contact Information

Along with these calls to action, you need to provide your contact information in a clearly noticeable form. Include your phone number, email address, website URL, and physical address. 

What’s more, if your dental practice is present on social media, tell your potential patients how to find you on Facebook, Instagram, TikTok, or whatever you have. The more ways of contacting you, the more likely a patient will find the one they like best.

Track Your Results

Marketing postcards for dentists are an investment, and, similar to other advertising methods, they should be tracked to check if it is worth your time and money.

In order to find out how many patients reach you from your dental practice marketing postcards, you need to add something that can be easily tracked. It can be, for example, a dedicated phone number or email address different from your regular contact information. 

Apart from that, you can also add some coupons or discount codes to your postcards, and every time a patient uses it while scheduling an appointment in your dental practice, you will know they are actually coming to you because they received and read the postcard.

Add a QR Code

Nowadays, most people use smartphones, so it is very likely your patients are able to use QR codes. Adding one to your dental practice marketing postcards, you are making them more modern and interactive. 

When scanned, they can take your patients directly to your website or scheduling system. Such a solution is more convenient for your patients than rewriting the website URL by hand, and it allows them to avoid typos.

Include a Map Directing to Your Practice

In order to help your patients reach your practice, you should enrich your dental marketing postcard with a map showing its location. It is not difficult to get it, as you can simply take a Google Maps screenshot and just add a special mark emphasizing your address. 

You can also add it in a virtual way and use the QR code technology mentioned above to let the patients acquire your location easily with the use of their smartphones.

The Final Note

When choosing a template or design for a dental practice, it is critical to keep the children in mind and the parents satisfied. You aim for the children's approval with vivid colors and for the parents with a great offer. 

Apart from that, you should make your dental practice unique and stand out from the competition and encourage patients to come with some special offers and seasonal promotions. 

Your dental marketing postcard should also have your contact information clearly visible and include a map to help them find your office. It’s also important to track your results with a dedicated phone number or added coupons, to make sure that the campaign actually pays off.

It may seem a lot to take care of, but you don’t have to take care of all of that on your own. We understand you are busy taking care of your patients, and after work, you are tired and need to relax. For this reason, Taradel is here to help you in preparing the most effective campaign. 

We are experienced in taking care of direct mail marketing for local dentist businesses, and we can advise you on the best solutions that are likely to maximize your profit. Contact us now for our professional support!