Experiementing with EDDM

Do you own a local retail business and want to experiment to see who you should be targeting and in what areas? Then the Every Door Direct Mail (EDDM) Program was made for you! With the EDDM Program, local businesses can enjoy the low cost benefits and still reach a broad and large target audience. Especially for a new business opening up, this program is ideal. It's tough to start a business in a recession and you want your customers to rush to your new business when the doors open.

A thriving business depends on many different factors: location, price range, the target audience, industry standards, the nature of the business, and last but not least, advertising. The best way to get noticed on a broad scale is to use the EDDM program to increase your awareness for your opening. A "we're open in your neighborhood" postcard lets your local area know you have arrived and ready for a booming business.

Advertising will always increase your chances of growing your business. When you don't advertise, your chances of gaining business is much slimmer than if you were to get your name out there in some marketing way. Marketing your new company is crucial because when you first start out, it's easy to get lost in the sea of competition. No matter the industry, unless you are a niche business specializing in just one particular product or service, has competition. This competition can be local or even big national corporations.

To be honest, every company had to start small and who's to say that in 10 years from now, your company won't have the largest market share in your industry? It all takes time but it also requires effort. Just starting out, start with a mailer (or two) to determine the people you should be targeting to gain the most awareness as a new business. When you start by targeting broadly, it offers more room for you to refine and target more efficiently in the future.