Why Facebook Ads Need to Be A Part of Your 2022 Marketing Strategy

People use Facebook for almost anything and everything. Whether you're sharing your daily life, connecting with old friends, joining interest groups, looking up new restaurants, or buying and selling goods, Facebook is the place to be. And that’s exactly what makes the platform so powerful from an advertising perspective — the ability to reach the right audience in the context of the people, brands, and content they already love. As users scroll through their curated feed, your brand and offer is able to take center stage right in the midst of all their favorite things. 

Below, we look into why even after the arrival of so many new social platforms, Facebook still remains the most-used network among marketers. 

1. Widespread reach
   With over 2.91 billion monthly active users, Facebook is the most used social media platform worldwide. Additionally, out of all social media networks, Facebook has the highest potential ad reach at 2.11 billion people. 

Not only does Facebook have billions of users, but it has a variety of users from across all generations. While Facebook is the favorite social platform of the 35-44 age demographic, is it still widely used by all generations – from the Baby Boomers to Gen Z (& everyone in between). While many new social media platforms, like Instagram and TikTok, are growing it is important to remember that those platforms are geared more towards younger generations making those platforms more limited in audience reach compared to Facebook. 

Additionally, 73% of college-educated Internet users are on Facebook, as are 70% of people earning more than $75k a year. And this probably goes without saying, but the more money users on the platform have, the more money they’ll be willing to spend. 

Like most social media platforms, Facebook allows advertisers to highly target their intended audience. For every ad run, businesses have the ability to pinpoint desired audiences based on a variety of factors including but not limited to: gender, age, location, income, interest, and occupation.

Now, this high level of targetability isn’t unique to Facebook. But, what sets Facebook apart in this department is just how rich it is in data. Through users' likes, friends, pages followed, groups, etc Facebook is able to gather ample information on its users. This in turn allows you to create more highly tailored and targeted ads thus increasing the likelihood that you’re buying the right people’s attention. 

Facebook’s user feed ads are the single best-performing ad type for eCommerce. Additionally, 41% of surveyed marketers claimed that Facebook gave them the highest ROAS (return on ad spend investment)and highest ROI (return on investment) out of all the social media platforms. 

Facebook’s high ROAS and ROI is due to a variety of factors, most of which have been previously mentioned, but a critical part of Facebook Ads success is its advertising model or the “pay-per-click” model. PPC model ensures that you are only paying for advertisements users actually click on, not just glance over. 

This model can be a huge money-saver, but also highly effective as Facebook users are more likely to click on a Facebook advertisement compared to other social media sites. All in all, Facebook ads are quick, easy, and provide a high ROI (152% on average) for your business. 

Another great thing about Facebook Ads is, unlike Google Ads or direct mail, Facebook ads are highly shareable. When a user sees your advertisement and is interested, they can easily post to their own feed, send to a friend, tag their colleague, or repost in one of their Facebook groups. This gives your brand the ability to gain brand recognition and awareness from people who you may not have originally intended to target. 

Aside from Facebook Ad’s easy, user-friendly setup and design interface, it offers a variety of ad types that are often not available on other advertising platforms. From photos, videos, and stories to slideshow and playable ads, Facebook allows you to choose what style best fits your brand's marketing goals. 

Additionally, Facebook Ads are highly trackable and give results fast. As soon as the ads go live, you can see how many people are clicking on your ad, viewing your website, and buying your product/service. This easy setup, variety of ad styles, and high trackability are what make Facebook one of the most user-friendly social media platforms for marketers. 

All in all, if you’re wondering if Facebook ads are worth your time and money the answer is yes. Whether your business is big or small, if Facebook advertising isn’t in your current or future marketing strategy, you’re missing out.

Get your ads on Facebook and start generating more leads, awareness, and sales.