Franchises Promoting EDDM

Why should franchisers be the first ones to start the Every Door Direct Mail (EDDM) Program for advertising before their franchisees? The more knowledge you have of the program, the easier it is for your franchisees to use the program as well to gain the best results for both parties. Some franchisers pay for a portion of the advertising with their franchisees and that's an even bigger reason for them to know what happens every step of the way. Being the pioneer with this program, corporate can advise their franchisees on how to initiate and proceed with their own mailing campaigns.

The success that a franchisee receives from any advertising is part profit of the franchiser. So any benefits that the franchisee receives from doing direct mailings will benefit the parent company. EDDM mailings throughout franchises have been very popular once the parent company/corporate has gone through the process beforehand. If you know what to expect and how to make advertising more effective, both corporate and franchisee will profit from the EDDM program. As this program grows, corporate and franchisees can work together to gain the best results as possible.

And once franchisees see how easy it is to start and implement this EDDM program, other franchisees will follow suit and everyone benefits from the success. Corporate companies want to see their franchises succeed and this EDDM program can definitely facilitate in this process. With direct mail being so effective, the EDDM program just makes it easier to accomplish a successful mailing. The selling point is always the offer that is presented with your mailers. When your franchisees include great deals, with your approval, it will definitely increase sales and generate interested leads.

For franchisees to succeed with the EDDM program, corporate has to encourage them to optimize this program by offering great deals and efficiently choosing the right areas for mailing. This will gain the awareness of the right target audiences so that they will take advantage of those fantastic offers!