The home services industry is evolving — and staying ahead means understanding how other contractors are marketing their businesses, generating leads, and navigating new challenges.
That’s exactly what our latest research delivers. Based on fresh survey data from home service professionals across the country, the 2025 Home Service Marketing Survey reveals the top-performing strategies that businesses are using right now to fuel growth and win more jobs.
In April of 2025, Taradel conducted a 31-question survey of 61 contractors and home service advertisers. The goal? To uncover real-world insights into current marketing practices, trends, preferences, and results. The survey was conducted online via SurveyMonkey and includes responses from both industry veterans and newer businesses alike.
What’s Inside the Report?
This free, 14-page report explores the tools, tactics, and trends shaping home services marketing in 2025. Inside, you'll discover:
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How much contractors are spending on marketing
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Which marketing channels drive the highest ROI
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The biggest marketing challenges contractors face today
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Which lead types convert best — and fastest
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How AI and self-service tools are transforming strategy
…and more actionable insights for home service pros who want to grow smarter.
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