Home Renovation Advertising Ideas: From Social Media to Local Ads

With 5% of Americans receiving their news from Nextdoor, and yet more from other social media sources, according to Pew Research, it stands to reason that promoting yourself on social media sites like that is likely to have a positive effect. However, what does that look like? If you have a home renovation company, for example, what advertising ideas would help you reach people's screens and get more customers?

Below, we offer home renovation advertising ideas to help you understand how to leverage both social media ads and direct mailshots using Taradel's unique platform. Discover how to design, launch, and track advertising for contractors by making a new campaign with minimal effort, and turn any local buzz you can build into new leads.

Home Renovation Advertising Ideas for Nextdoor

Nextdoor's "Local Deal Ads" appear to verified residents within specific ZIP codes. As such, it is hard to get more local than that while knowing that the view is real. As such, focus on such areas, especially those most likely to plan renovations.

Using neighborhood offers, such as "10% off renovations on Blair Street this week," can cause people to feel like they can get something exclusive. As a home renovation expert, you could even look for postal delivery routes where several building permits have recently been filed for renovations or remodels, should they require them in your area. When one person performs renovations, neighbors often get "the bug", which can lead to a domino effect in that area.

Keep this ad copy simple to build trust. Also, use proof of your expertise, such as mentions of certifications or qualifications, to give yourself what appears to be a unique selling point, even if it's mandatory in your industry.

The ad should also have a clear call-to-action, such as a "Book now!" button that links to your signup page, to give those who see the ad a straightforward step to take next.

When planning to run the ads, aim for the peak browsing time of people in that area, especially at home. These are likely to be evenings and weekends, especially "after the children have gone to bed" times, such as after 8 pm, when parents considering a renovation are more likely to be online.

Highlight a Free Estimate

Offers like "Free In-Home Estimate" can reduce the friction of someone considering your service.Getting them to sign up with their email address before they book a date and time also allows you to use that email address later, should they not finish the process. Informing them that they could return and finalize the booking will bring those back who may have needed to leave to deal with something else, but then forgot, or who had second thoughts.

The estimate is the equivalent of placing the keys to a car in someone's hand. When you enter their house and tell them precisely what they could do and give them a quote on paper, they are much more likely to sign a contract.

Make sure to test different headlines on the website, too. This "A/B testing" allows you to see which clear information is bringing in more people, and you can then adjust your site to use the new design for more consistent signups.

As you advertise on NextDoor, start with a small geofence to ensure that you focus on key local people who can see your offer. Then, over time, you can adjust the radius in increments, especially around top neighborhoods, to optimize how much you pay per lead.

Optimize Direct Mail with Taradel Solutions

When you have started the advertising campaign online, saturate the area with mailersto normalize your business's presence in the area. Doing this will guarantee that people start discussing your existence and may even recommend your services to one another. If they were already considering hiring you, this may push them over the edge by increasing your trustworthiness.

Use heavy-weight card stock and a unique tracking URL to give your mailshot a feeling of value and make it as straightforward as possible for people to access your landing page. Then, you can perform another drop in around a month to ensure that people recall your brand through a peak home-improvement time without overdoing it and leading to recipient fatigue.

With your data on the area, filter Taradel's system by the demographics of homeowners in the region. For those most likely interested in renovations, you will likely want to consider the following if you have the data for it.

• Age: 35-65
• Household income: $75k
• Homeowners 

While this is good enough on its own, if you find you might want to go tighter, consider:

• Length of residence: 5+ years
• Home value: $250,000+
• Marital status: Married or domestic partnership
• Education: College degree or higher

Aim for the mail to arrive at the most likely time people tend to respond to these mailshots. Specifically, Tuesday or Wednesday. Then, when people sign up, keep track of anything else they do on your website, including visiting other pages, or if they decide to leave without clicking on anything.

You can use this information to update the website, making it easier for people to learn about you and finalize a booking without difficulty.

Personalize Mailers with Customer Data

Use previous mailer responses or existing client lists to segment your potential audience by things like:

• Age
• Location
• Project type (bath, kitchen, garden)
• Any other relevant information

You can then adjust the mailers' text, images, or landing page depending on what people are likely to respond to. You may also want to swap in seasonally relevant promotions that relate to a group's demographics, and ensure your message always feels relevant.

Launch Your Next Campaign With Confidence

These home renovation advertising ideas can help put your mailers in the hands of potential customers and get you in their homes for a consultation. Using social media marketing alongside mailshots and Taradel's systems, you can ensure that your local advertising methods bring back a significant ROI.

So, for more creative advertising strategies and home improvement business tips, plan your campaign with Taradel and contact us for your next steps. Our marketing and design specialists are ready to discuss your unique needs and help you grow your marketing today.