Discover how Templeton Real Estate Group transformed the local real estate market with over 2 million Every Door Direct Mail (EDDM) postcards. Through their strategic partnership with Taradel, they became one of the first real estate firms in Boise to leverage direct mail marketing, solidifying their position as East Boise’s premier real estate team.
Overview
Templeton Real Estate Group has been a trusted name in Boise’s Treasure Valley real estate market since 1999. Known for their commitment to excellence, the team offers full-service real estate solutions, including award-winning home staging and cutting-edge marketing strategies.
Despite their strong reputation, Templeton Real Estate Group needed a fresh approach in 2013 to stand out in a saturated real estate market. They partnered with Taradel to elevate their brand, generate leads, and strengthen their position as the top real estate team in the region.
The Challenge: Standing Out in a Competitive Market
Although Templeton Real Estate Group had been a trusted real estate brand since 1999, by 2013, they faced a growing challenge—how to set themselves apart from the competition in Boise's rapidly growing market.
Their objective was threefold:
- Increase brand awareness across East Boise’s affluent neighborhoods.
- Generate quality leads for buyers and sellers.
- Expand their client base through consistent, high-impact marketing efforts.
They sought a turnkey marketing solution that would refresh their brand presence and deliver measurable results.
The Solution: A Strategic Partnership with Taradel
In collaboration with Taradel, Templeton Real Estate Group launched their first EDDM campaign. Targeting affluent neighborhoods in East Boise, the campaign was designed to reach a demographic likely interested in luxury real estate properties.
This initial EDDM campaign brought immediate success, delivering a substantial influx of new leads and expanding Templeton’s local market share.
Encouraged by these results, Templeton committed to a consistent schedule of direct mail campaigns. By keeping up a regular mailing cadence and refining their message, they continued to see impressive growth.
A an examples of Templeton’s EDDM Postcards (GIANT 8.5 x 11)
The Results: 10 Years of Success and Over 2 Million Postcards
Since launching their first campaign in 2013, Templeton Real Estate Group has distributed over 2 million postcards, conducting more than 130 EDDM campaigns through Taradel. Their direct mail efforts have been a cornerstone in their success, helping them secure their position as East Boise’s #1 real estate team.
To hear more about this incredible journey, check out the video featuring Dawn Templeton, the owner and broker of Templeton Real Estate Group, sharing her experience.
Watch the Video: Dawn Templeton on the Power of Direct Mail
In a short video, Dawn Templeton discusses the key role that direct mail has played in their marketing success:
“Working with Taradel has been amazing. Their staff is extremely helpful. We were one of the first in the area to start using direct mail in the real estate industry, and other people have seen our success and followed suit. I highly recommend Taradel; they’re fabulous!”
Click below to watch the full video and hear Dawn’s insights firsthand!
Why Direct Mail Works for Real Estate
Templeton Real Estate Group’s story proves that direct mail, when done consistently and strategically, can deliver exceptional results for real estate professionals. Their commitment to EDDM has helped them expand their reach, grow their client base, and maintain their position as the top real estate team in East Boise.
By sticking with a proven marketing tool like EDDM, Templeton Real Estate Group has created a legacy of success that’s well worth emulating.
Looking to elevate your real estate business? Start your own EDDM campaign today and see how direct mail can transform your market presence.