How Customer Service Affects Sales

It is expected that if you mail out a professional flyer or postcard with terrific offers to a wide range of people, you maximize your chances to closing more sales. But what happens after your mailing campaign is over is all up to you. You have sent out the invitation, so to speak, now you just have to wait for your guests to arrive!

Once they do call with questions or come into your location, your service from then on is what is going to close the sale. Your mailer sparks and encourages your customers' interest, but it is up to you to be committed to customer service and close the sale.

Even if you did everything right: designed a beautiful piece with value packed offers and targeted a 5 mile radius around your location, if you don't deal with the incoming traffic the right way, that will definitely hurt your profits. Either being understaffed, not following up on calls, or providing poor customer service, no matter the reason, closing the sale is up to you after your mailer has been received.

Your response rate on your mailers depends on your piece and how it effectively intrigues customers; your return on investment depends on how many sales you actually close from the campaign. The difference between intriguing customers and closing sales is the customer service you provide in between. Of course, the better the customer service and interaction, the more likely you will close that sale.

Your mailer, when done effectively, will create a response, but it's up to you to provide outstanding services, maintain communication, and following up with your customers to ultimately close the sale. After your mailer is done hitting homes and you give your recipients enough time to respond, once they do, your customer service will be what drives them to come back again and to close the sale.