If you're a small business looking to target local homeowners, you’ve probably heard about Nextdoor. It’s one of the fastest-growing, neighborhood-based social platforms in the U.S.—and for good reason. With 1 in 3 U.S. households active on Nextdoor, it’s become a go-to platform for word-of-mouth referrals, community updates, and—yes—local advertising.
But how much do Nextdoor ads actually cost in 2025? And are they worth it?
Let’s break it down.
The Cost of Nextdoor Ads in 2025
At Taradel, Nextdoor ad pricing is refreshingly simple and transparent. Here's what you can expect:
Let’s break it down as simply as possible:
"Impressions" = How many times your ad is seen.Think of an impression like a “view.” If 20,000 people scroll past your ad, that’s 20,000 impressions.
Cost Per Thousand = How much it costs to show your ad 1,000 times.
In this case, it’s $20 to show your ad 1,000 times.
So if you want 20,000 impressions, you’d pay around $400 total (because 20 x $20 = $400).
Want That Even Simpler? We Got You.
- Your ad shows up 20,000 times
- You pay about $400
- That’s just $20 for every 1,000 views
What’s included in that price? Everything.
Taradel’s all-in pricing includes:
- Your ad space on Nextdoor
- Professional ad design and production
- Use of our data-driven targeting tool
- Access to a detailed performance dashboard
- No hidden fees
It’s a fully managed experience built for small business owners who don’t have time to learn the ins and outs of digital ad platforms—but still want results.
Why Nextdoor Is the #1 Platform for Local Reach
Here’s what makes Nextdoor stand out for local marketing:
- 77% of Nextdoor users are homeowners
That’s your dream audience if you're in landscaping, HVAC, tree services, painting, plumbing, remodeling, or other home services. - 67% of users share recommendations
Word-of-mouth is still the most powerful form of advertising—and Nextdoor is where those conversations happen. - Nextdoor users are 161% more likely to be interested in remodeling and 141% more likely to care about home improvement topics.
It’s no wonder more and more contractors, real estate agents, medical practices, and local businesses are tapping into the power of Nextdoor ads.
What Ad Formats Are Available on Nextdoor?
When you advertise through Taradel, your Nextdoor campaign includes:
- Sponsored Posts
These appear directly in the Nextdoor newsfeed, just like posts from neighbors and local businesses. - Mobile-Optimized Display Ads
Perfect for brand awareness and driving website traffic—these ads are clean, visual, and hard to miss. - Localized Targeting
Target by ZIP code, neighborhood, interest, or demographic—driven by Taradel’s proprietary mapping and targeting tools.
Who Should Use Nextdoor Ads?
Nextdoor works best for small and medium-sized businesses that rely on local trust and visibility. Think:
- Home service pros (contractors, HVAC, landscapers, pest control)
- Real estate agents and brokers
- Local medical/dental practices
- Insurance agents
- Restaurants and delivery services
- Nonprofits and community organizations
If your customers live nearby—and care about what’s happening in their community—Nextdoor ads can be a game-changer.
Final Thoughts: Are Nextdoor Ads Worth It?
At just $20 CPM, Nextdoor is one of the most cost-effective ways to reach real homeowners in your neighborhood. Add in Taradel’s ad design services, smart targeting, and reporting tools—and you’ve got a turnkey solution that delivers.
If you’re ready to stop wasting money on ads that don’t reach the right people, it’s time to try Nextdoor.