The average EDDM® campaign usually costs around 34¢ per piece — all inclusive with postage!
Consider these 3 key cost factors:
Quantity - The audience you need (or want) to target will determine how many pieces you need to order. As such, smaller campaigns will cost less than larger campaigns. It is worth noting that larger campaigns may benefit from production efficiencies, thus lowering the actual price per piece.
Options - Do you have artwork or need a professional design service? Are you in a rush to deliver your campaign? Do you need to split your mailing into multiple, smaller drops? The options and preferences you choose will impact your total cost per piece.
- Postcard size
- Quantity
- Design, print, and delivery options
Quantity - The audience you need (or want) to target will determine how many pieces you need to order. As such, smaller campaigns will cost less than larger campaigns. It is worth noting that larger campaigns may benefit from production efficiencies, thus lowering the actual price per piece.
Options - Do you have artwork or need a professional design service? Are you in a rush to deliver your campaign? Do you need to split your mailing into multiple, smaller drops? The options and preferences you choose will impact your total cost per piece.