How Postcard Advertising Drives Local Business Success

Direct mail marketing is famous for offering returns such as BOOM!'s 2,600% ROI from postcard advertising. It can be a powerful tool for local business growth, offering visibility and a platform from which to make announcements and share unique promotions. Are you aware of what you could miss out on if you don't take advantage of the range of effective advertising strategies such as marketing offers?

In this article, you'll learn how to leverage postcard marketing to increase customer loyalty and attract more attention to your business. Explore the myriad postcard marketing benefits and learn more about what Taradel can do to help with your marketing push.

Unleashing the Power of Postcard Advertising in Local Business Promotion

Using postcards offers a unique and notable way to stand out in a crowded market. Small local businesses can use this opportunity to:

• Increase their brand recognition with tangible marketing material
• Complement their digital advertising efforts
• Engage more with customers who might not otherwise know about them
• Present their business goals and values

By working alongside a reputable design company, businesses can use this opportunity to present their unique selling points to a market that's hungry for an answer to their needs.

Companies can use physical items, such as postcards, to ensure they create a lasting impression on customers. When a potential customer holds your company's brand in their hand, it can often feel more "real," offering an opportunity to invest emotionally in it.

These days, another strong benefit of using physical postcards is that they simply feel different from the messages they get in their digital inbox. A high-quality piece of mail can use this opportunity to break through expectations and appear like a breath of fresh air.

These tangible items are also much more likely to be noticed. For example, Business2Community reports almost three-quarters of all respondents in some studies stated they always or sometimes notice advertising in direct mail. 

Such statistics stands in opposition to online advertising, which is so ubiquitous that many find it difficult to escape from it, let alone notice single brands. The American Marketing Association even confirms open rates for direct mail are around 3-4 times higher than email open rates.

Advantages of Postcard Marketing for Local Businesses

Many of the above bonuses are even more pronounced when considered in the context of local businesses. They can not only build loyalty to your brand but can set you up as a pillar in a community.

Increasing Visibility

With the ability to physically pass postcards to peers, there is every chance that your adverts are more likely to move around a community. If you combine these with offers, if people have the postcard on them when they visit, they become an "I saw this and thought of you" gift. People will pass them to individuals they know need your products or services.

People can also "save" physical ads for later with less hassle. Some people may remember such postcards stuck on refrigerators with magnets throughout their lives. As it is a simple way of storing these items, it offers a constant reminder of what you can offer them.

Cost-Effective Strategies

Another benefit of postcard campaigns is the ability to execute them on a much more limited budget. After designing and printing these items, mailing them is often low-cost, especially in bulk.

Combining the low per-address cost with the higher ROI compared to digital ads means there is every reason to make the switch.

In some cases, you can even do all of this through the same company, getting them to design, print, and send your marketing material without you needing to oversee every step.

Enhancing Engagement and Loyalty

By including compelling calls to action in direct mail advertising, you can start encouraging people to interact with your business more. You can even space this out to create more buzz over time. 

For example, you could send out one set of postcards offering a deal if you collect three separately numbered items. Then, space out the second and third batches with a week between them. Such business growth tactics will keep people talking about your brand for an extended period.

Having your business' local address on your postcards also creates a literal location where people can find you. It sets your brand in a customer's mind as a part of their local area, which may cause them to trust you more.

Effective Postcard Advertising Strategies

You should design your postcards to hook people when they first see them and make the visual design eye-catching. With that draw, you can then start talking about what you have to offer.

Focus on a clear, concise message rather than filling the postcard with as much information as possible. You need to use this space to boost people's excitement about what you have to offer, so highlight your benefits but move quickly to a call to action.

The design for the postcard's art and typography should be visually appealing so it will stand out in a customer's mailbox. Use bold colors and images to make people notice what you have to offer. However, balance this with your own branding and do not stray so far as to confuse people.

It is also vital to ensure you target the right audience for maximum impact. Try to identify the market segment that will be most excited by what you offer, and send postcards in droves to these individuals. 

When you receive data on these targeted messages' success, you can refine your future outreach efforts. Over time, use the data you have to get the highest ROI possible with every postcard batch.

Improving Your Reach Further with Postcard Advertising.

Postcard advertising is one of the most powerful tools in your arsenal to help you drive business growth, both locally and on a broader scale. You can integrate it with other forms of marketing, too, and boost your visibility and engagement even further. You only need to design, print, and send it.

Taradel can perform all these actions, working with you to make sure every step goes smoothly. So, get in contact to learn how we get direct mail from concept form to the hands of your future customers.