Just like any other business, chiropractic services require advertising and marketing to ensure business continuity and consistent prospect engagement. EDDM is fairly a new method of marketing, but given that it delivers the mail to every local household, it is an amazingly efficient, effective, and affordable method of new patient acquisition. Below are some interesting ways you can use EDDM to do just that:
Chiropractic Coupons/Offers
Within the EDDM postcard or flyer, include coupons to drive immediate response. A coupon should not be used to discount your business as a whole, it should be used to persuade new patients only, to visit your practice. People are always motivated by getting something extra from what they are paying (added value), and coupons will definitely provide the extra push many prospects need to get started. Find (3) example coupon offers below:
- $39 Exam for New Patients
- $100 Off Initial Treatment, X-Rays, and Examination
- FREE 30 Minute Massage! Complimentary with Initial Exam, X-Rays, and Treatment
Be Informative, Persuasive
If there is one thing you do not want to focus on, it's the processes involved with treatment plans. It's critical that you do not forget about why you are reaching out to the people. You want to remind them of the benefits and immediate advantages your practice has to offer. Medical jargon, decompression photos — it's all enough to scare off new patients. Include some information that may help them know what they stand to enjoy with your services. Frame it in way that will arouse their curiosity and have them look at their health and see what they would benefit from by visiting your practice.
Offer Free Checkups
Include a free checkup service for anyone who shows up at your practice, and you will find new patients who were too reluctant to visit a hospital due to either financial or insurance problems. Most middle-range Americans can afford chiropractic, but huge hospital bills are much more daunting. By getting people to stop by, you will ensure a steady stream of lead generation, many of whom may convert into patients.
See how many prospective patients live near your practice, try Every Door Direct Mail today!