How to Build a Complete Multichannel Marketing Campaign Step-by-Step (With Real Examples)

In today’s fragmented media landscape, relying on just one marketing channel is like trying to win a race on one leg. It’s just not enough to reach, engage, and convert your dream customers

That’s why in 2025, 81% of businesses use at least two marketing channels to reach their goals – a number that keeps growing every year. 

What is Multichannel Marketing? 

Simply put, it’s your secret weapon to success! Multichannel marketing means connecting with your audience across multiple platforms—online and offline—to maximize your exposure and influence decisions. By keeping your message consistent across these channels, you can build trust, supercharge your brand recognition, and see the kind of results that make you want to high-five your whole team.

Why Multichannel Marketing Works?

The modern customer is everywhere—so you need to meet them everywhere with your marketing strategies. 

It takes an average of seven or more impressions for a customer to make a purchase decision. Why? Because buying isn’t just about seeing a single ad—it’s about trust, familiarity, and timing.

Think about your own habits as a buyer. Do you immediately click “buy” on every ad you see? Probably not. Instead, you likely explore the brand’s social media, read reviews, ask friends for their opinions, and check out competitors. These steps are all part of the modern consumer journey, making multichannel marketing essential for staying top-of-mind.

By weaving your message across multiple channels, you create a marketing powerhouse that not only grabs attention but also drives results. Whether it’s leveraging the tactile power of direct mail or tapping into the global reach of digital platforms, multichannel marketing works because it meets customers where they are—everywhere.

Breakdown of a Multichannel Campaign

Here, we break down an example of the ultimate multichannel marketing campaign—a seamless blend of seven powerful channels working together to create a standout, all-encompassing strategy. This campaign doesn’t just reach your target audience; it ensures they see your message multiple times, across multiple formats, leaving a lasting impression every step of the way.

Before we dive in, there’s one golden rule to keep in mind: consistency is king. With multichannel marketing, it’s critical to keep your branding cohesive across all platforms. When someone sees your ad, you want them to recognize it’s you instantly—no second guesses. This is how you build brand recall and turn casual impressions into loyal customers.

1. Direct Mail

Direct mail has long been a cornerstone for small business marketing—and for good reason. It’s the top offline marketing channel that continues to deliver results by creating a tangible, personal connection with customers. In today’s multichannel campaigns, direct mail plays a critical role in simultaneously cutting through digital noise and reinforcing digital efforts.

Key Benefits of Direct Mail in Multichannel Marketing

• High Engagement: Did you know 79% of households engage with direct mail? That means nearly 8 out of 10 homes actively notice, read, and interact with what lands in their mailbox. It’s one of the most reliable ways to get your message directly into the hands of potential customers—and keep it there.
• Trusted Medium: In an era where digital ads can feel intrusive, 56% of consumers trust print marketing more than any other channel. When your message shows up in print, it carries a credibility that instantly builds confidence in your brand.
• Personal Touch: Direct mail adds a human touch to your marketing. In fact, 70% of people say it feels more personal than online interactions. The tangible nature of a postcard or flyer creates a sense of effort and thoughtfulness, helping you build authentic connections with your audience.
• Growth Potential: Businesses are doubling down on direct mail because it works. 62% of businesses plan to increase or maintain their direct mail efforts over the next year, proving that this channel remains a go-to for driving results and boosting ROI.

Learn more about direct mail (EDDM). 

2. Facebook Ads

As the #1 ROI driver for small businesses, Facebook Ads are a game-changer in multichannel marketing, offering unmatched reach and targeting capabilities that allow businesses to connect with the right audience at the right time. 

Key Benefits of Facebook Ads in Multichannel Marketing

• Massive Audience: With over 3 billion active monthly users, Facebook provides a nearly limitless pool of potential customers. Even better, 37% of users are expected to make purchases directly on the platform, making it a key channel for driving conversions.
• Proven ROI: It’s no surprise that 83% of small businesses use Facebook regularly—it delivers results. Whether you’re looking to drive clicks, sales, or engagement, Facebook Ads offer one of the highest returns on investment among digital channels.
• Precision Targeting: Facebook’s targeting capabilities are second to none. Businesses can define audiences by criteria like age, location, interests, and even purchasing behavior. This ensures your ads reach the people most likely to convert, minimizing waste and maximizing results.
• Immersive Engagement: Facebook is more than a platform; it’s an ecosystem. With features like video ads, carousel posts, and interactive stories, businesses can create engaging and dynamic campaigns that boost brand awareness and drive action. These tools make it easy to stand out and capture attention in a crowded feed.

Learn more about Facebook ads. 

3. Instagram Ads

Instagram Ads offer businesses a visually dynamic way to engage audiences, build brand loyalty, and drive results. As one of the fastest-growing platforms, Instagram is a must-have for any multichannel marketing campaign.

Key Benefits of Instagram Ads in Multichannel Marketing

• Rapid Growth: Instagram’s popularity continues to soar, with a 127% increase in active users since 2019. This growth makes it an essential channel for reaching a broad and diverse audience.
• Influence on Buying Decisions: Instagram isn’t just a platform for browsing—it’s a platform for discovery. 50% of users report becoming more interested in a brand after seeing an Instagram ad, making it a powerful tool for generating interest and conversions.
• Visual Storytelling: Known for its highly visual nature, Instagram is perfect for showcasing products or services through stunning images and videos. It’s a platform where creativity shines, allowing businesses to captivate audiences and create memorable impressions.
• Engaging Formats: With features like Stories, Reels, and Carousels, Instagram allows businesses to produce short-form, engaging content that grabs attention instantly. These formats are particularly effective for interacting with younger audiences and fostering brand loyalty.
• High Interaction Rates: Instagram is one of the most engaging social platforms, enabling brands to connect meaningfully with users. Its visual appeal and interactive tools drive stronger brand interactions than many other channels.

Learn more about Instagram ads.

4. Google Display Ads

Google Display Ads are a powerhouse for creating brand awareness and reaching your target audience wherever they are online. With a vast network and advanced targeting capabilities, they’re a crucial element in any successful multichannel marketing campaign.

Key Benefits of Google Display Ads in Multichannel Marketing

• Massive Reach: Google’s display network connects with 90% of internet users worldwide through over 2 million websites and apps. This unparalleled reach ensures your brand appears in front of the right audience, wherever they spend their time online.
• Everywhere Your Audience Is: Whether your potential customers are scrolling through a favorite blog, using a mobile app, or watching a YouTube video, Google Display Ads ensure your brand stays top-of-mind. This consistent visibility helps enhance brand recognition and influence purchase decisions.
• Precise Targeting: With advanced targeting options, Google Display Ads allow businesses to hone in on the perfect audience. You can target users based on browsing habits, search history, and specific interests, ensuring your ads are seen by those most likely to engage with your brand.
• Cost-Effective Awareness: Google Display Ads offer broad exposure at a relatively low cost, making them an excellent option for businesses looking to maximize visibility without breaking the bank. 

Learn more about Google Display ads.

5. Spotify Ads

Spotify Ads offer businesses a unique opportunity to connect with audiences through the immersive power of audio. With millions of engaged listeners tuning in daily, Spotify ads deliver memorable brand experiences that stand out in a multichannel strategy.

Key Benefits of Spotify Ads in Multichannel Marketing

• Expansive Reach: Spotify boasts 574 million users, with 361 million on its ad-supported platform. This vast audience gives businesses access to highly engaged listeners who are already tuned in and paying attention.
• High Engagement: 93% of listeners transfer audio engagement directly to ad engagement, making Spotify Ads incredibly effective for building brand recall and fostering emotional connections with audiences.
• Immersive Storytelling: Audio allows businesses to tell compelling stories that resonate on a deeper level. With Spotify, your brand can reach audiences during moments of minimal visual distractions—whether they’re commuting, working out, or relaxing at home—creating a unique opportunity for focused brand connection.
• Personalized Targeting: Spotify Ads can be tailored to reach specific demographics, music preferences, and even moods, ensuring your message resonates with the right audience at the right time.

Learn more about Spotify ads. 

6. Hulu Ads

Hulu Ads combine the captivating power of video with precision targeting to deliver high-impact campaigns that leave a lasting impression. By leveraging Hulu, businesses can reach highly engaged viewers in a way traditional TV simply can’t match.

Key Benefits of Hulu Ads in Multichannel Marketing

• Unmatched Brand Recall: Hulu is 150% more effective than traditional TV ads at developing brand recall. This means your message not only reaches your audience but also sticks with them long after the ad ends.
• Guaranteed Viewership: With 90% of viewers watching Hulu ads to completion, your message is seen in full, ensuring maximum impact for every ad placement.
• Precision Targeting: Unlike traditional TV ads, Hulu Ads allow businesses to tailor their campaigns to specific audiences based on demographics, viewing habits, and even preferences. This personalized approach makes Hulu Ads 24% better at creating purchasing intent compared to traditional TV commercials.
• High-Quality Engagement: As a streaming platform, Hulu captures viewers during moments of focused attention, delivering your message in a distraction-free environment. This level of engagement amplifies the effectiveness of your ads and strengthens your brand’s connection with its audience.

Learn more about Hulu ads. 

7. Email Marketing

Email marketing remains a cornerstone of digital campaigns, offering unmatched ROI and the ability to deliver highly personalized content directly to your audience. In a multichannel strategy, email plays a crucial role in driving engagement, conversions, and customer loyalty.

Key Benefits of Email Ads in Multichannel Marketing

• Outstanding ROI: Email marketing generates an incredible $45 for every $1 spent, making it one of the most cost-effective tools in your marketing arsenal.
• Daily Visibility: With 99% of email users checking their inbox daily, your brand has a consistent opportunity to connect with customers and keep your message top-of-mind.
• Personalized Communication: Email marketing allows businesses to segment their audiences based on behaviors, preferences, or demographics. This ensures tailored messages that resonate deeply with each customer group, boosting engagement and building loyalty.
• Relationship Building: Regular email communication fosters a sense of connection between your brand and your audience. Whether you’re sharing product updates, special offers, or helpful content, email keeps customers engaged and informed.
• Seamless Integration: Email marketing works beautifully alongside other channels. For example, pairing email with direct mail or social media reinforces your message and creates a cohesive customer experience across touchpoints.

Learn more about Email ads. 

The Power of Integration

Integration isn’t just a buzzword—it’s the secret sauce that takes your campaigns from good to unforgettable. By combining the strengths of different marketing channels, you can create a seamless customer journey that captures attention, builds trust, and drives results.

Key Statistics

• 77% of businesses using direct mail integrate it with digital campaigns, proving the power of combining online and offline efforts.
• 60% of marketers report increased ROI when blending direct mail with digital ads, showcasing the synergy between these channels.

How Integration Works

Imagine this:

1. A customer receives a beautifully designed direct mail postcard.
2. Later, they see a familiar ad while scrolling through Facebook and Instagram.
3. A Google Display Ad catches their eye, providing more details about your offer.
4. Finally, they hear a Spotify promo that drives them to complete a purchase.

This cohesive journey keeps your brand top-of-mind at every step, reinforcing your message and making it easier for customers to take action.

Synergy in Action

Studies show that consumers spend 30% longer engaging with social media ads when they’ve been exposed to direct mail first. This demonstrates how different channels can amplify each other’s impact, turning casual browsers into loyal customers.

Takeaways

Ready to elevate your marketing? Explore your multichannel strategy with Taradel today!

Our tools and resources are here to help you design, launch, and track an integrated campaign that drives real results across platforms.