How to Expand Your Business with Direct Mail | Taradel

In today's digital world, when email and social media marketing are growing in popularity due to their ease, reach, and low cost, many marketers consider direct mail to be a thing of the past. 

However, physical advertising is an extremely important and useful marketing format as it allows customers to interact with a physical marketing piece, thus increasing the chances of a response. 

Consider for a moment how many promotional emails you receive every day. How many of them do you open? We are so used to receiving emails with deceptive headlines and tons of misinformation that we stopped trusting them.

Direct mail marketing campaigns can have a significant positive impact on your business. Let's dive deeper and learn about the benefits of direct mail and find out various options for expanding your business with this great form of communication.

Direct Mail Benefits

Direct mail marketing is proven to be an excellent option for many small and local businesses. Physical advertising can help you expand your business and become a crucial component of any of your marketing campaigns. Let's find out why it's worth your investment by listing all the key advantages of direct mail below!

Highly Targeted

Direct mail is best known for its impressive targeting capabilities. It's the best way to take advantage of all the consumer info available today. Just ask your direct mail provider to do the research for you, and that's it. You will get plenty of options and recommendations to help you reach the right people. 

You can purchase lists of consumer data that go far beyond names and addresses, including ages, professions, and purchase preferences. Thus, by staying within your marketing budget, you may accurately target your existing audience and reach prospective customers.

Less Competition 

There's less competition with direct mail. As more and more businesses are switching from physical marketing to digital one, it results in a smaller playing field and better chances for your business to stand out. 

Everyone has tons of emails in their inbox, and physical mail falls into the hands when the recipient is less busy and more likely to pay attention. Unlike emails that can easily get lost in your inbox, it's harder to avoid interacting with a direct mail piece.

Nowadays, people are surprised by receiving physical mail, so mind your mailer to be impressive and thoughtfully designed so that it can go a long way in promoting your business.

Cost-Effective

Many people believe that direct mail campaigns are extremely costly compared to digital ones, but it's not actually true. 

Direct mail can be cost-effective. Instead of sending your efforts out to anyone and everyone, you allocate your resources only toward those who are more likely to make a purchase. Thus, you'll get a return on your investment in the long run.

Highly Personalized

After analyzing your customers' previous history of purchases, you can alter the message in a way that appeals to each person individually.

Using the database and extended customization options offered by modern printing technology makes personalizing each direct mail campaign easy, so your promotion speaks directly to the recipient. 

Easy to Use

In today's fast-moving world, nobody wants to deal with complexities. Direct mail campaigns involve fewer steps and components to get the job done. 

Working on your direct mail marketing strategy includes the list of who you want to target, which will drive the success of your direct mail marketing campaign, a product, and your design. Find a reliable mailing partner, and voila! 

Brand Retention

Research proves consumers trust brands from direct mail advertising much more than digital ads. They’re worried about online scams and are more likely to trust a business with a physical address.

Direct mail marketing increases the credibility of your brand and contributes to its awareness and trust among potential customers. 

Make sure your logos and colors are consistent so that customers can recognize your ads from others. They are more likely to respond to your future offers if they have a positive initial interaction with you.

Direct Mail Options for Expanding Your Business

There are plenty of direct mail options for expanding your business. Whether you want to stay with tried and true formats or go for more unique pieces to boost recognition and get even more attention, find the solution here. 

Every Door Direct Mail

If you are looking for new ways to expand your business, EDDM is a marketing method that has stood the test of time. It's an excellent opportunity to drive sales and reach a wider audience while cutting marketing costs.

Every Door Direct Mail (EDDM) is the United States Postal Service program that allows you to deliver your printed pieces to specific addresses using carrier routes. All you have to do is select the neighborhood you want to target, and the US Post Office carrier will deliver your packages to every house or business on the route.

You can choose who to target based on age, average income, residence type, and more to ensure your campaign reaches the right audience.

This works great for small businesses and franchises, including restaurants, real estate, retailers, or health clinics. Don't miss your chance to generate inquiries and drive sales with Every Door Direct Mail.

Direct Mail Postcards

One of the best direct mail formats, direct mail postcards are both information and entertainment on the spot. A well-executed postcard conveys your message faster than any digital advertising.

These tiny, flat mailers are a budget-friendly solution for small businesses striving to try direct mail marketing. 

Postcards are the most likely to be read among all types of mail pieces. To reach the best results and thus expand your business, you should consider some tricks.

First, remember that your mail pieces must be hyper-personalized. You must know your consumers' names as well as their buying habits and needs. They will be more likely to open a mailer if it is addressed directly to them.

Also, avoid the ad trap. Don't let your postcards look like adverts. Make up a well-crafted message and add special effects to keep a mailer personalized – rather than a generic piece of direct mailing.

Finally, remember about a call to action in your direct mail postcards. Motivate your potential customers to take the next step of the buying process. All these tricks will take your postcards to the next level and increase both engagement rate and response.

Door Hangers

One more effective way to advertise your business is door hangers. Cardboard or plastic signs designed to hang on a door handle or knob will for sure grab the attention of your potential customers. 

As door hangers never go into the mailbox, they won't be mingled with the other direct mailers. Such a welcoming message simply can't be ignored. This strategy will make everyone more curious to take a closer look at the eye-catching ad.

It is personal and targets not only one type of audience - everyone will see it. If you want to stand out, go for door hangers!

They are great for such services as lawn mowing or pool cleaning. Restaurants or local retailers targeting a specific geographical area can also take advantage of door hangers. 

Expand Your Business with Custom Print Effects, Magnets, and Stickers

To boost response rates and thus expand your business, you should create memorable mail pieces that couldn't leave anyone indifferent. Custom print effects, magnets, and stickers will help make your mail pieces eye-catching and intriguing.

Some of the custom effects that are in vogue today are foil printing and embossing. Stick to a die cut if you want to create unique shapes instead of a standard straight edge. You will never go wrong with contemporary design.

Create engaging promotional materials with attractive packaging to make your mailer distinct and grab more attention from your potential customers. 

The Bottom Line

The benefits of direct mail are endless. They are highly targeted, less competitive compared to digital ads, cost-effective if appropriately managed, easy to use, trustworthy, and highly personalized, which is crucial for reaching more responses. 

Think of the solution which will be the most suitable for your business. Whether you choose Every Door Direct Mail, direct mail postcards, or door hangers, consider all ups and downs of each strategy and pick the best one.

Don't neglect using additional tricks such as custom print effects, magnets, and stickers. They will make your mailer unique and hyper-personalized, which can have a positive impact on your business. 

Give customers a reason to care, and be sure your direct mail campaign will turn out more successful than ever.