How to Promote High-Ticket Landscape Projects During Peak Season
According to the National Association of Landscape Professionals, the industry has around 661,000 landscaping businesses. This number shows the high demand for the service across the U.S.
Landscaping businesses go through seasonal changes that can affect their operations. This evolving nature of demand leaves entrepreneurs navigating through seasons of uneven cash flow and unpredictable growth.
The key to a successful landscaping business during peak season is adequate and adjusted marketing efforts. Let's discuss how to boost sales of high-ticket landscape projects this high season to enhance conversions and visibility.
Email Marketing
When it comes to advertising high-ticket landscape projects, you need to gain customers' trust and educate them on why they should hire your services. One of the best channels you can use for quick landscaping business growth is email marketing.
Email marketing is a powerful tool for high-ticket landscaping businesses to connect with their prospects directly and nurture existing relationships with customers during the peak season. Creating the right messaging and content for your emails can help improve your retention rates and boost sales.
Some landscape marketing tips you can use to enhance conversions for your high-ticket landscaping projects during high season include:
Sending a Series of Welcome Messages to New Clients
The peak season is the best time to welcome new customers to your landscaping business. With a series of welcome emails, you can inform potential clients of your services and nurture them into repeat customers.
Seasonal Services
During the high season, you'll find many customers seeking your services. To instill a sense of urgency and encourage clients to book you, you can send them an email highlighting the appointments available for the season. This way, customers will rush to book your landscaping services before your calendar is full.
Educational Content
Crafting emails that explain the kind of services you provide is a great way to keep your business at the top of your customers' minds. It's also an effective way to keep your target audience informed about the kind of services they should expect from you.
Besides, one of the most effective seasonal sales strategies is sending a case study email with details of a previous successful project. This measure helps in persuading clients to book your services while also speaking to the craftsmanship and value of your landscaping business.
Sending Newsletters Monthly
In your monthly newsletter, you can include some landscape installation and design ideas, introduce new staff members, and highlight some of your recent projects. It's a great way to engage with both your past and current customers.
Additionally, you can add photos of your team members to humanize your services.
Google Ads
Another high-ticket digital marketing tool you can use to enhance sales in your landscaping project is Google Ads. As the seasons shift, so do the landscaping requirements of clients. During the beginning of summer, most customers are in search of businesses that provide the installation of water features such as swimming pools.
These features enhance the appearance of a home and increase its value. As a high-ticket landscape service provider, you can create Google ads tailored towards the installation of fountains and swimming pools during this season.
Further, during the Thanksgiving and Christmas seasons, people host a lot and do a lot of cooking. This is an ideal time to advertise your grilling station installation services.
Include the high-quality materials you use to install outdoor kitchens and grilling stations. This attracts the right customers during the peak season.
Artificial Intelligence (AI)
One of the most effective and up-to-date high-ticket sales tips is using AI in your marketing. During this digital era, AI has become quite popular in our day-to-day lives. According to a survey by Reimagine Main Street, 75% of businesses are exploring AI implementation or already actively utilizing it in their operations.
AI chatbots come in handy, especially during the high season, as they respond instantly to clients' messages and inquiries while you're busy at work. These chatbots can also schedule estimates and collect leads when connected to your high-ticket landscaping business website.
Moreover, you can integrate AI chatbots into your social media platforms, such as Facebook Messenger and Instagram. Meta allows landscaping businesses to automate their chats. Using this feature, your DMs can:
- Offer quick replies to inquiries
- Guide clients to book your services
- Collect customers' contact information
- Answer FAQs instantly
Also, you can use AI to create social media content for your high-ticket landscaping business. This includes creating graphics, writing posts, and coming up with clever captions that resonate with your company.
Direct Mail Marketing
Postcards are an effective and affordable way to create awareness and attract customers to your landscaping business. Include an attention-grabbing and clear headline on your direct mail piece that gives a good first impression to new customers.
In the headline, you can indicate that you provide high-ticket landscaping projects so the clients can know what to expect in the postcard. In addition, add a visual element that captures the attention of prospective clients and helps your message stand out. For instance, you can use a high-quality photo of lush outdoor spaces or well-manicured gardens that you've worked on.
Other features to include in your postcards include the following:
- A compelling offer for first-time customers
- A clear call to action (CTA)
- The name of your company and its logo
- Contact information: name of your website, email address, and phone number
Every Door Direct Mail (EDDM) is a quick and easy way to reach potential and existing customers in your local market. At Taradel, we create EDDM designs for your business and send them to your clients. During the peak season when your team is busy at work, you can place your order online, and we'll handle the rest for you.
Enhance Visibility of Your High-Ticket Landscape Projects With Taradel
The peak season is the perfect time for you to land new customers for your high-ticket landscaping business. Using the promotional strategies landscaping provided above, you can increase sales and boost the growth of your business.
At Taradel, we offer online tools to help you transform your marketing hopes into sales-driving campaigns. With our built-in dashboard, you can track the performance of your marketing efforts and make informed decisions for your landscaping business.
Contact us today and let us take care of your marketing campaigns as you focus on your landscape projects.