As the summer heat begins to wane and homeowners gear up for cooler weather, roof inspections and repairs become a top priority. For roofing companies, this seasonal shift presents a golden opportunity to get in front of local homeowners — and one of the most effective tools to do that is Every Door Direct Mail® (EDDM).
Here’s how to use EDDM to drive more leads, boost brand visibility, and fill your fall schedule — before the leaves even begin to change.
Why Fall is Prime Time for Roofing Promotions
Roofing services see a surge in demand as homeowners prepare their homes for rain, snow, and winter winds. According to Taradel’s 2025 Home Improvement & Construction Business Marketing Survey, the top challenge for roofing contractors is lead generation, with 95% of professionals reporting “high or moderate” demand for their services.
This means your prospects are out there — you just need to reach them first.
Step-by-Step: Launching a Roofing EDDM Campaign That Gets Results
✅ 1. Target the Right Neighborhoods
Use EDDM to send postcards to entire ZIP codes or carrier routes, ensuring that your offer hits every mailbox in your desired territory — no mailing list required.
💡 Pro Tip: Use Taradel’s interactive map tool to filter by average household income and home ownership to reach ideal prospects.
“I chose the ZIP codes from their interactive map that gives numbers of residents and their average household incomes… It could not have been any easier to use.” — Tim Lewis, 5-Star Customer Review
✅ 2. Use a Proven Postcard Format
Great design drives results. Make sure your roofing EDDM postcard includes:
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Headline: Clear benefit like “Protect Your Roof Before the First Freeze!”
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High-Quality Images: Before/after shots or team at work
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Call-to-Action: “Call now for a free fall roof inspection”
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Limited-Time Offer: Include urgency with a fall special or discount
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Review or Testimonial: Showcase a happy customer’s quote
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Contact Info + Website: Make it easy for them to act
79% of consumers get a positive impression from postcards that include coupons, discounts, or limited-time offers
✅ 3. Follow a Campaign Checklist
To maximize ROI, follow these best practices from Taradel’s EDDM Marketing Checklist:
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Set a timeline (mail 5,000 homes 2x over 8 weeks)
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Prepare follow-up for inbound calls or web visits
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Track results with a custom landing page or QR code
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Combine with digital ads to increase response rates by 63%
FREE Roofing Postcard Templates
Don’t start from scratch! Taradel offers free EDDM postcard templates tailored specifically for roofing businesses. These professionally designed templates follow battle-tested best practices and include:
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Pre-built layouts with space for images, offers, and contact info
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Roofing-specific headlines and seasonal messaging
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Easy customization so you can launch faster
You’ll save time, look professional, and be ready to reach every homeowner before fall hits.
Customize your free roofing postcard templates today.
Final Thought: Start Now Before the Rush
In a competitive market where 95% of contractors say their local markets are “very” or “moderately” competitive, being the first roofing company in a homeowner’s mailbox this fall can make all the difference.
Start your EDDM campaign now — and fill your schedule before the season changes.