Every Door Direct Mail — Retail®
Every Door Direct Mail — Retail® is for those who prefer to "do it yourself" or those who do not have the budget to enlist 
the help of a full-service option. Retail lets you mail up to 5,000 postcards or flyers per day, and does not require you to purchase a mailing permit.
Once you design and print your flyers or postcards, you must complete all USPS® paperwork and bundle your pieces correctly for your mailing routes and preferred delivery options. From there, you must take your mailers to the front counter of the Post Office® and pay for the postage with cash, check, or a debit card.
The Retail option does require a lot of "busy work" but when you are working on a very limited budget, it is the ideal way to begin a mailing campaign. One should note however, that for a few pennies more per piece, the entire design, printing, and mailing service can be completed for you at EveryDoorDirectMail.com. If time is a valuable commodity to you, it may be best to leave the entire process up to the professionals. Only you (and your budget) can decide what the best option will be.
More About EDDM Retail®
For example, when a business owner decides they want to mail out 1,000 postcards with the EDDM Retail®, they will bundle the postcards that have been printed, as per the requirements, and they would take them to the Post Office to do the paperwork and pay for the postage for that particular mailing. The EDDM Retail® allows small business to pay for the design and printing up front (using a printer of their choice) and then the postage is paid when they take the pieces to the Post Office to be mailed out.
For example, when a business owner decides they want to mail out 1,000 postcards with the EDDM Retail®, they will bundle the postcards that have been printed, as per the requirements, and they would take them to the Post Office to do the paperwork and pay for the postage for that particular mailing. The EDDM Retail® allows small business to pay for the design and printing up front (using a printer of their choice) and then the postage is paid when they take the pieces to the Post Office to be mailed out.
In certain cases, when a business owner finds a low-cost EDDM Retail printer, the process is much easier and there is less confusion as to what will qualify and what will not. The EDDM™ Program has very strict requirements as to what is acceptable for mailing (sizes, weights, quantities, etc). The size and weight requirements are not taken lightly.
All pieces must meet the predefined standards in order to be mailed through EDDM™ . Doing your own research is always helpful, but all EDDM™ mailing companies should be up to date on what the U.S. Postal Service® will allow to mail - so rely on the printer for their expertise.
No matter which option you choose, the EDDM™ Program is designed to be as cost efficient as possible so that small business owners can reach prospective customers without breaking the bank.