Marketing that STICKS! How Marketing with Magnets Can Help Your SMB

Did you know that 87% of Americans have magnets on their refrigerator? You probably could've guessed that because you, your friends, and your family most likely have magnets on your refrigerators, as well. 

Now, think about how many times the average person walks past their refrigerator in a single day. We can all probably agree it's at least a dozen (or more) times. A dozen times they are either consciously or subconsciously looking at those magnets. 

This is why every brand should be taking advantage of the brilliant marketing tool that magnets offer! As business owners, we are also looking for new and effective ways to reach potential customers and increase brand visibility – And what’s a better way to do that than quite literally sticking your brand's name, logo, or slogan on an object people use daily? 

Still not sold on how magnet marketing can help your business? Below, we will highlight 5 further reasons why marketing with magnets really will help your business STICK around! 

• Cost-effective
  While magnets may not be as cheap as something like a flyer, they are still relatively inexpensive – especially when considering the fact that people tend to actually keep and display magnets instead of tossing them in the trash. 

• High Visibility
  As we previously discussed, one of the best things about marketing with magnets is that after receiving one people usually stick it on prominent places in their home such as refrigerators, file cabinets, and other metal surfaces. Having your brand displayed in these high-traffic areas can greatly increase the chances that people see and resonate with your message. 

• Long-lasting
  Magnets' durable nature allows them to last for years providing ongoing exposure for your brand! Unlike postcards, flyers, or digital ads, which may only be seen for a short period of time, magnets can continue to promote your business long after they’ve been distributed. 
  
  
• Customizable
  Magnets are incredibly versatile! They can be customized to fit the needs of any business and can be used for a variety of marketing purposes such as: displaying your business hours, providing your contact information, or even just serving as a reminder of your brand with an image of your logo or slogan. Additionally, magnets come in a variety of sizes and shapes allowing you to pick your desired display format. 

• Practical
  When you give potential and existing customers a magnet you are giving them a small gift of your appreciation! Magnets aren’t like regular ads because magnets actually have a practical use. Being able to give your customers something that is useful to them helps create brand loyalty and shows them you care about their business. You aren’t just sending out “junk mail”, you are sending practical gifts!

All in all, adding magnets to your marketing strategy can not only help your business stand out, but stick around!

Ready to start marketing with magnets? Start creating your magnet marketing campaign with Taradel! Taradel offers a variety of magnet sizes ranging from small (business card size) to large (postcard size). Every magnet is printed with full-color on premium quality 17pt magnets with UV coating to help give your business staying power. 

Click here to start building your magnet campaign today!