When a storm hits or a tree shows signs of aging, homeowners are quick to search for professional help—but only if they know who to call. If you offer tree removal or trimming services, marketing to the right ZIP codes—where tree risk is high—can lead to serious revenue growth.
By focusing your marketing efforts on high-risk neighborhoods, you can meet demand exactly where it’s growing. With a little strategic planning, you’ll not only boost your visibility, but also become the go-to expert for emergency tree services in your area.
Here’s how to do it.
1. Identify High-Risk Tree Areas by ZIP Code
Start by mapping out ZIP codes with dense tree coverage, older trees, or a history of storm damage. These areas are more likely to experience fallen limbs, uprooted trees, and overgrowth near power lines and homes.
Where to look:
-
Suburban or semi-rural neighborhoods
-
Areas with older homes and mature landscaping
-
ZIP codes recently impacted by hurricanes, tornados, or strong storms
-
Communities with local HOA landscaping rules that require routine upkeep
Use satellite imagery tools (like Google Earth), municipal tree inventory databases, and even weather reports to pinpoint which ZIP codes are most in need of tree care.
Try Taradel's advanced mapping tool, Mapfire, where you can apply demographic and geographic filters to find your perfect, target neighborhoods.
2. Market with Every Door Direct Mail (EDDM®)
Once you've zeroed in on the right neighborhoods, it's time to get your message in front of the homeowners who live there. Every Door Direct Mail (EDDM) is one of the most cost-effective ways to do this.
With EDDM, you can send postcards to every household on a chosen postal route—without needing a mailing list. This makes it ideal for reaching entire neighborhoods that are likely to need your services.
Why EDDM Works for Tree Services:
-
ZIP code-level targeting lets you blanket the areas with the most tree risk / neighborhoods closest to your service area
-
Low cost per piece helps you maximize reach, especially during peak seasons
-
Quick turnaround for time-sensitive campaigns after storms
Bonus: Free Tree Service Postcard Templates
Don’t have a design team? No problem. Taradel offers FREE professionally designed postcard templates specifically for tree care businesses. Just customize with your logo, offer, and contact info—and you’re ready to print and mail.
👉 Check out Taradel’s free EDDM templates for tree service
3. Boost Your Visibility with Nextdoor Ads
Direct mail is powerful—but pairing it with Nextdoor Ads takes your local reach even further.
Nextdoor is a hyperlocal social platform where homeowners actively discuss neighborhood concerns—including tree removal, storm prep, and recommended contractors. With Nextdoor’s business ads, you can:
-
Target users by ZIP code, neighborhood, or radius
-
Show up in feed posts and email digests
-
Promote reviews, special offers, and emergency availability
-
Engage with local customers in real-time
Nextdoor is especially effective for building trust in tight-knit communities, where word-of-mouth recommendations make a big difference. When a neighbor sees your mailer and then sees your ad online, that repeat exposure makes your brand hard to forget.
Here's some stats...
- One in three U.S. households are active on Nextdoor, making it one of the most locally concentrated platforms out there.
- 77% of Nextdoor users are homeowners—the exact audience most home service businesses want to reach.
- 67% of users share recommendations on the platform, making it a goldmine for word-of-mouth referrals—still the #1 most valuable lead source for contractors.
- And here's the kicker: Nextdoor users are 161% more likely to be interested in remodeling and construction topics and 141% more likely to be interested in home improvement.
4. Drive Action with Facebook Ads
Facebook is one of the most effective platforms for hyperlocal advertising, and it pairs perfectly with direct mail and Nextdoor for maximum impact.
With Facebook Ads, you can:
-
Geo-target by ZIP code, radius, or neighborhood
-
Run storm-prep or emergency cleanup ads based on weather events
-
Use attention-grabbing visuals of fallen trees, storm damage, or in-progress removals
-
Link to a landing page or quote form for fast response
Pro Tip: Run Facebook ads right after your EDDM postcards hit mailboxes. When homeowners see your brand in print and online within the same 48 hours, your credibility and response rates skyrocket.
5. Create Urgency with Seasonal or Emergency Messaging
Timing is everything in the tree care business. Homeowners usually don’t take action until something looks dangerous or a storm is in the forecast. That’s why your messaging should tap into urgency:
-
“Don’t wait for the next storm—book your inspection today.”
-
“Storm-damaged trees? We’re on-call 24/7.”
-
“Free estimates available for fallen or leaning trees.”
Urgent, need-based language drives response and positions you as the fast, reliable solution homeowners need.
Final Thoughts
When you market to ZIP codes with high tree risk, you tap into a steady stream of demand that’s often overlooked. With smart tools like EDDM, Facebook Ads, and Nextdoor Ads, you can easily build a localized marketing engine that brings in more jobs and more revenue—all without wasting ad spend on the wrong areas.
Want to launch a campaign today? Use Taradel’s all-in-one platform to:
-
Map target ZIP codes
-
Customize a free postcard template
-
Add digital ads (like Facebook and Nextdoor) to boost results
-
Track leads with QR codes and call tracking