New Report: Direct Mail Continues to Deliver for Small Businesses

A new study conducted by Taradel LLC proves that direct mail will remain a strong force within small businesses marketing strategies.

This survey was conducted by Taradel via SurveyMonkey® in November 2022 and featured twenty-five questions that were answered by 218 business professionals and advertisers. The purpose of this survey was to generate feedback on small business marketing practices, preferences, and overall efficacy. 

A glimpse at the direct mail stats discovered…

• 60.27% of respondents plan to use direct mail over the next year.
• 81.7% of respondents plan to increase or maintain direct mail efforts over the next year.
• Besides Facebook, respondents said that direct mail is top ROI driver. 

The survey results show that due to its tangible and personable nature, direct mail will continue to remain a top results-driver for SMBs. 

Want more insights into the future of small businesses? Download our free, 22-page report that uncovers the marketing tactics, strategies, and preferences of small businesses across the nation. Plus, get answers to important questions:

• How much do small businesses spend on marketing?
• Which marketing channels deliver the highest ROI?
• What are the biggest challenges facing businesses in 2023?
• Which type of lead is most valuable?
• And so much more!