Welcome to the first EDDM® Expert Podcast episode!
- Each week we will bring you a new podcast from one of our in-house marketing experts. The topics will range broadly and cover important topics such as design, sales copy, targeting, best practices, and tips and tricks.
Preview:
My name is Chris Barr, I am the director of marketing for EveryDoorDirectMail.com. I've been working in marketing for about 10 years and most of that has been focused on print advertising and direct mail. I've worked extensively with business owners, primarily small business owners, and also advertisers that work for larger corporations. They work with me for rolling out either targeted direct mail campaigns -- usually with a purpose of new customer acquisition -- and also for integrated marketing campaigns. These are campaigns that include multiple components, where direct mail is one medium, but the larger cmapaign might include social media, traditional media like tv and radio, and many other formats.
Today, I want to cover the most common direct mail marketing mistakes. One of the biggest thing right off the bat is not...
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Good luck and happy marketing!