Flyer Printing: How to Find “Ready-To-Buy” Customers

By: Chris Barr

I’ve always believed that, “A pool of 1,000 informed prospects is far more valuable than 2,000 that come with apprehensions, limited product knowledge,and require massive amounts interaction as you attempt to convert them into sales.” Identifying prospects through flyer printing campaigns allows you to increase customer interest and inform them at the same time.

Advertising works in a funny way, watching a favorite sports person endorsing something makes people want to buy it. As a customer, they don’t really give a lot of thought to what value that product or service holds for them. Their decision is purely driven by the affection for the celebrity and once they have a new favorite, they might want to purchase something else.

A pool of 1,000 informed prospects is far more valuable than 2,000 that come with apprehensions, limited product knowledge, and require massive amounts interaction as you attempt to convert them into sales.”

-Chris Barr

Most small businesses can ill afford to take risks. Obviously, small businesses do not have the financial backing to advertise with celebs, but they do not want to lose out on customers either. So as a business owner, you must make an important decision. Educate your prospective customers about the benefits of your products, build them up through reputation and client testimonials, and make your products the celebrity.

With the advent of Internet, it has become easier than ever before for the consumers to compare the products, services and price, which not only gives them more options but educates them about most pros and cons associated with your products. An informed customer not only makes a wiser decision based on various analytics, but also puts many genius marketing plans to shame through fact-driven research.

Small businesses generally don’t compete well with established power houses as they don’t have the financial muscle to outsell Wal-mart or Domino’s Pizza for example. Instead, by using flyer printing effectively,the small businesses can slowly gain market share for niche products and combat the efforts of larger businesses. Flyers inform your customers, make your small business look bigger, target specific customer demographics, and highlight unique products or sales that your company “beats the competition”with.

One key advantage for small businesses is having a very identifiable customer base, and it is easier for them to target their new customers based on this information. For example, a hair salon can print flyers informing its customers about the availability of a new cream that customers had previously demanded. Now it may not be a huge thing, but it has served some purpose and a Wal-mart would never bother to advertise this one small addition to their service.

What has this new hair salon flyer accomplished with a simple flyer? More than you might think!
1) It has advertised the salon
2) It has informed and educated the customer about something new in the salon
3) It has increased the local visibility for the salon
4) It has emphasized that customer suggestions are valued and trusted
5) It has provided the business owner with a “test” as to “how new products are received by customers”

For small business and customers, open communication about customer needs,available services, and products is very important. It enable customers to easily access relevant information, while feeling valued and obliged to purchase the service. To help achieve the goal of an informed customer it is advisable to use inexpensive methods of advertising like flyer printing and brochure printing. If used correctly, flyers and communications can go a long way in establishing a relationship that can’t be bought.