By: Chris Barr
One of the major challenges facing small business owners is the ability to gain market share and capitalize on it. Since potential small business customers are typically located within close geographical proximity, traditional forms of advertising and conventional marketing strategies might not always produce the best ROI. To cut back on advertising costs and maximize returns, small business owners must research, identify, and persuade “New Movers” into their areas before it is too late.
Pizza Restaurants are the most common type of restaurant found in the U.S.
In fact, pizza has become the most identifiable food on the planet. If someone is out of the home and hungry, he is as likely to find a Pizza restaurant as he is to find the sun in the sky on a summer afternoon. The reason I stress this point is to highlight exactly how tough the competition in the Pizza restaurant industry is. Unless you are Pizza Hut or Dominos, you need to have better service, better products, competitive pricing, and a “niche” to succeed.
So how do you gain loyal customers before they are “sucked in” to the traps set by “The Big 3 Pizza Chains?”
It’s easy! Target new movers to your area immediately upon their arrival. With new mover pizza direct mail, it is possible to send menus,postcards, and letters welcoming customers to the neighborhood and providing them with a offer to visit your restaurant. What’s more, you will have the opportunity to publicize your pizza restaurant and offer incentives for the prospects to try your food. You will find that it does not cost you a lot to get the direct mail service or deliver a targeted ad to all of the new movers each month.
So how do you get a New Mover Mailing List?
The Comprehensive New Mover File (offered by Taradel) is the largest weekly updated new mover database available in the market. Multi-sourced along with patent-pending technology, the comprehensive new mover file is comprised of the latest in telcom and deed sources, newly-built homes, and our postal tracking and intelligence technology. This list is available from printing companies specializing in New Mover Pizza Mailers.
It is very important that you know your local neighborhoods well and try to establish good relations with all local businesses.When a new business moves in to town, bring them a free pizza and a takeout menu and watch your lunch hour grow each week! Welcome all new individuals,families, and businesses at the earliest time possible. Build relationships and build loyalty!
Using new mover direct mail services for pizza restaurants is the ultimate way to build relationships that will keep your business healthy for years.