Check out this article from Pizza Marketing Quarterly discussing the effectiveness of print media in the pizza industry.
Print Promotions
By Liz Barrett (PMQ)
Before you design or print any print promotions, you have to know your audience and what you’re trying to achieve. “It’s far better to mail a highly targeted advertisement to a small audience then a broad advertisement to a large audience,” says Chris Barr, the marketing director for Taradel in Glen Allen, Virginia. “Mail flyers and menus to a targeted audience within a three-mile radius around the store and include a coupon for every demographic on the flyer (i.e., a family, a business, single people, etc.)…
