Menu Printing: Appeal To Customers, Sell More Food!

Attractive menu printing is crucial for restaurant operators who need to constantly generate takeout business. In most cases, takeout menus are the only form of communication between the restaurant and the customer during the critical moments before the customer calls or clicks to place an order.

It is necessary to create a menu that instantly pleases the eye, focuses on benefits, and provides a strong “call to action’ in order to capture the sale before a change of mind occurs. If you want to make a better menu for your restaurant, here are some useful tips that you can apply during the process:

1. Always plan in advance. Determine the dishes that you want to serve at your restaurant, the details about the food, and also the prices. Make sure the dishes you serve are divided into clearly defined categories (ie: Pizza, Salads, Burgers) and always provided a benefit with each dish (ie: Fresh from the garden, a healthy start to any meal!”)
2. Determine the brand and identity that you want for the restaurant. Always use styles that match to your brand and identity. Think about national chains – Pizza Hut uses “red”, Best Buy uses “blue”, what color/theme does your restaurant have?
3. Make the design full-color as food and appetite is a very visual process. The better your food (and menu) looks, the more you will sell.
4. Always use coupons to promote specials, packaged deals, and try to focus on your most profitable items. If a Large 1-Topping Pizza is your most profitable item, try to sell more of them with coupons and special offers in your takeout menus.

These are several basic things that you can do in order to make your restaurant more appealing and more attractive to customers. Remember, your menu printing is a lifeline that your small business depends on to produce results. Don’t let ineffective menus handicap your sales.