Now advertisers can bundle EDDM® and display advertising to reach the same targeted prospects — online and offline.
What are display ads?
Display ads (also referred to as banner ads) are digital billboards that have vast reach and can quickly increase awareness among consumers. They can be served once, or multiple times, delivering powerful brand and marketing impressions with each view.
How does it work?
Our service is built on advanced IP-targeting technology that enables advertisers to reach the same consumers targeted within their EDDM® campaigns.
We accomplish this by matching each prospect’s physical addresses (as found in your direct mail campaign) to an IP address with extreme precision.
While most other online marketing tools use online cookie data, we use offline data, which is scrubbed and verified. We fuse direct mail with digital advertising by unifying offline and online data. We match IP addresses to physical addresses with a 95% or greater confidence level.
To us, an IP address is a digital mailing address.
How can I use it?
From community fundraisers, to sales events and Grand Openings, the massive (and affordable) reach obtained through the use of coordinated direct mail and display advertising is unbeatable.
On average, each targeted prospect receives six impressions when an advertiser bundles direct mail and display.
By contrast, each prospect would only receive one impression from an advertiser using a standalone direct mail strategy.
Pricing and Features
Taradel’s display advertising service is designed to boost the reach, engagement, and effectiveness of marketing communications at affordable rates.
- Flat-rate pricing, 3¢ per impression
- Only available with EDDM® orders targeting 4,902 households or more
- Includes HTML5 design, coding, hosting, and distribution of display ads
- Includes following common ad formats: 250 x 250, 200 x 200, 468 x 60, 728 x 90, 300 x 250, 336 x 280, 120 x 600, 160 x 600, 970 x 90
- Performance reporting and analytics
