Restaurant Mailings: Be Prepared
As you plan your Every Door Direct Mailer, you want to receive the best response as possible. And after the easy process of having your pieces designed and mailed out accordingly, all you can do is prepare for the influx of customers! All you have to do is wait and stay focused on your business.
For restaurants in particular, initially you won't receive a response until a few days after you pieces have hit homes. So don't fret if you haven't had any calls pertaining to your mailer. It does take time. Be patient and the customers will start rolling in. The reason for that may be that they received your menu or postcard but they were planning on waiting until the weekend to take advantage of them.
With a restaurant menu or postcard mailer, you are bound to receive a response because everyone has to eat and if you include valuable offers and an interesting design, that will only increase your response rate. Typically with restaurant mailers, there can be quite an influx of customers in response to a mailer. The restaurant industry is so broad that everyone who receives your mailer can use it. People eat at least once a day and the more that your mailer appeals to that, the more responses that you will receive.
While you finalize the schedule for your mailer, the only thing you have to do afterwards is prepare yourself and have your staff prepared to handle the rush of customers. A menu mailer is very effective because they are very versatile. Customers will use them as take out and delivery menus also. As your mailing campaign is wrapping up, depending on how many pieces and drops that you mailed, you will have seen a response. The best way to handle all that influx from your Every Door Direct Mailer is to be organized and equipped!