In the world of direct mail marketing, Every Door Direct Mail® (EDDM) represents a paradigm shift in affordability and reach. Designed to fit any budget, EDDM allows businesses to saturate entire neighborhoods with their marketing messages, making comprehensive outreach simpler and more cost-effective than ever before.
As of now, a first-class stamp costs 68 cents, but with EDDM, you can have a custom postcard printed and delivered for as low as 39 cents each.
EDDM has transformed the direct mail game for businesses of all sizes, offering an unparalleled opportunity to reach potential customers without the need for costly mailing lists or complex logistics.
Below, we will dive a little deeper into what EDDM entails and provide a comprehensive breakdown of its cost-effective pricing structure.
What is Every Door Direct Mail?
Every Door Direct Mail is a service offered by the Postal Service™ that allows you to reach every home, every address, every time. Simply choose the neighborhood you wish to target, and the local postal carriers will deliver your marketing piece along with the day's regular mail.
The best part? You don't need to know any names or street addresses, removing the need for mailing lists. EDDM is not just a mailing service—it’s the easiest and most affordable way to get your message directly into the hands of potential customers.
The Benefits of Every Door Direct Mail
EDDM allows businesses of all sizes to achieve total neighborhood saturation, ensuring that every household receives your message. The benefits are manifold:
- Accessibility: EDDM is accessible to businesses of all sizes, making it possible for even smaller enterprises to effectively reach their desired audience.
- Complete Coverage: Guarantees comprehensive saturation of the chosen area, ensuring that every household in the area receives the marketing material.
- Simplicity: The process is uncomplicated, with no need for detailed information such as recipient names and addresses.
- High Local Impact: Perfect for businesses that depend on local customers, like restaurants and retail outlets.
- Personal Touch: EDDM enables businesses to create customized messages that engage the local population, fostering a deeper personal connection with prospective customers.
- Trustworthiness: Operated by the USPS, EDDM is a trustworthy and reliable service, ensuring professional handling and accurate delivery of your marketing materials.
The Cost of Every Door Direct Mail
EDDM is not only an effective marketing tool but also an incredibly affordable one. The all-inclusive price covers everything from printing to postage, eliminating the need for additional expenses like mailing lists or postage permits.
This service simplifies the direct mail process, allowing businesses to focus more on their campaign content rather than logistics.
Here’s a look at how the Taradel pricing break down with larger quantities resulting in lower costs per postcard.
Taradel Makes EDDM Easy
Looking to make the EDDM process even easier and maximize your campaign success?
Taradel offers a platform that streamlines the creation, launch, and monitoring of your EDDM campaign. It's designed to be hassle-free, requiring no paperwork, mailing permits, or trips to the Post Office.
Taradel also provides free postcard design templates that comply with USPS guidelines, ensuring high-quality print results.
Additionally, with Taradel businesses can supercharge their campaigns by incorporating matching digital ads, creating a cohesive multichannel marketing effort.
To learn more about how Taradel can make EDDM easy for your business, visit Taradel's EDDM page.
By leveraging EDDM through platforms like Taradel, businesses can maximize their marketing impact while minimizing costs, making it an ideal solution for reaching new customers directly at their homes.