A new survey published by Taradel LLC, showing a rise in the adoption of self-service marketing platforms by SMBs.
This survey was conducted by Taradel via SurveyMonkey® in November 2022 and featured twenty-five questions that were answered by 218 business professionals and advertisers. The purpose of this survey was to generate feedback on small business marketing practices, preferences, and overall efficacy.
Below are small businesses responses to the following question: How do you prefer to create and manage marketing campaigns?
Due to their ability to streamline the creation, launch, and tracking of their marketing campaigns, many SMBs (66.2%) are opting for a self-service platform.
The adoption of self-service platforms by SMBs has increased by 12% since 2022, as last year, only 54% of SMBs were utilizing the self-service platform.
As the digital landscape continues to evolve, with the integration of diverse tools, platforms, and media buying processes, we can predict this rise to continue with even greater momentum.
Looking for more insights into today’s realm of small businesses? Download our free, 22-page report that uncovers the marketing tactics, strategies, and preferences of small businesses across the nation. Plus, get answers to important questions:
- How much do small businesses spend on marketing?
- Which marketing channels deliver the highest ROI?
- What are the top goals of small businesses in 2023?
- Which type of lead is most valuable?
- And so much more!